Campaign Manager (ABM)
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Campaign Manager (ABM) based in the United States.
About the role
We are seeking an experienced, data-driven Campaign Manager (ABM) to accelerate enterprise pipeline growth through AI-powered account-based marketing strategies. In this hands-on role, you will transform account intelligence into highly personalized, coordinated campaigns that engage key decision-makers and advance strategic opportunities. You will lead integrated activations across email, paid media, events, content, gifting, and partnerships, ensuring every touchpoint is aligned with account priorities. Working closely with Sales and cross-functional marketing teams, you will use AI-driven insights to refine targeting, messaging, and engagement timing. You will also own an experimentation roadmap, measure campaign performance, and turn successful initiatives into scalable playbooks. This is an opportunity to combine strategic thinking, analytical rigor, and practical execution in a collaborative, high-performance environment.
Accountabilities
- Develop AI-powered account intelligence: Build and maintain comprehensive account profiles that combine company strategy, business priorities, competitive context, engagement history, intent signals, and CRM data.
- Map buying committees: Identify and track decision-makers, influencers, and potential blockers, documenting their priorities, concerns, and influence on purchasing decisions.
- Apply AI to campaign strategy: Use large language models and prompt engineering to generate actionable account insights, develop campaign scenarios, identify engagement opportunities, and improve strategic planning.
- Execute personalized ABM