Campaign Data Analyst

Work at the point where large-scale customer data becomes real-world campaign execution for a Fortune 500 energy and consumer services organization serving millions of customers. This opportunity is designed for a technically strong analyst who enjoys building, validating, and troubleshooting complex customer populations—not a traditional marketing role. Work hands-on with SAS, SQL, Databricks, Genie AI, ETL, and UNIX while supporting campaigns where data accuracy, compliance, and on-time delivery directly affect the customer experience. Houston-based candidates are preferred for a four-day-per-week hybrid schedule; remote candidates elsewhere in the U.S. may also be considered. The Campaign Data Analyst will develop and deliver targeted customer populations for residential and small-business marketing initiatives. This role translates campaign objectives, eligibility criteria, segmentation rules, and channel requirements into accurate, execution-ready datasets while serving as a technical partner to Marketing, Digital, Channel, and Data teams. ResponsibilitiesBuild and deliver targeted customer populations across multiple marketing channels.Translate campaign requirements, eligibility criteria, segmentation, and business rules into accurate data logic.Develop and execute campaign population processes using SAS and ETL methodologies.Use SQL to query, manipulate, validate, and troubleshoot large customer datasets.Work within Databricks and Genie AI to access and analyze target-source data.Perform detailed quality assurance to validate populations against documented requirements and compliance controls.Investigate data discrepancies, unexpected results, and downstream execution issues.Manage multiple campaign development projects simultaneously while meeting firm delivery deadlines.Partner with Marketing, Digital, Channel, Campaign Operations, and Analytics teams to clarify requirements and coordinate execution.Establish repeatable coding and development standards that improve consistency and accuracy.Communicate campaign population logic, progress, issues, and audience insights to business stakeholders.Coordinate data exchanges with analytics teams to support campaign development. Qualifications4+ years of direct marketing, campaign analytics, marketing data, or related analytical experience required.Advanced hands-on SAS experience, including data preparation and ETL.Advanced SQL and relational database skills.Strong experience working within a UNIX environment required.Experience manipulating and validating large customer datasets.Demonstrated knowledge of customer segmentation, targeted audience development, and campaign business rules.Databricks and Genie AI experience preferred.Experience delivering compliance-sensitive data with rigorous quality-control requirements.Proficiency with Microsoft Excel and Copilot.Bachelor’s degree in Computer Science, Business, Marketing, Analytics, or a quantitative discipline preferred.Experience with campaign and project management tools preferred.Ability to translate changing or ambiguous business requirements into accurate technical execution.