Business Unit Director

About the Role

The Business Unit Engagement Director (BUED) serves as the day-to-day brand team contact for Commercial Excellence & Innovation (CEI), acting as the central point of coordination to ensure brand objectives are met and CEI plans reflect the unique needs of the business. The BUED drives the scaling of transformation initiatives within their respective BU or brand, reporting to the Executive Director, Business Unit Engagement Leader, and sitting on their leadership team.

Responsibilities

• Deeply understand brand strategy, opportunities, and challenges to ensure CEI prioritization of key deliverables/initiatives.
• Maintain knowledge of day-to-day business activities driven by CEI functions, without direct responsibility for executing teams.
• Chair cross-functional planning sessions and Brand-CEI marketplaces to align brand priorities, CEI delivery outcomes, and OKRs/planning/forecasts.
• Track major milestones and key results across CEI, facilitating core planning cadences (annual planning, TBRs, etc.).
• Connect brand team needs to the right capability owner within Commercial Ops, ensuring clean handoffs and clear briefs.
• Assess capability utilization and deployment for assigned brands, identifying underused or misaligned capabilities.
• Partner with Strategy, Transformation & Change (ST&C) and Brand Activation Leads to plan and sequence capability rollouts, balancing adoption urgency with brand readiness.
• Prepare brand teams for new capability introductions by socializing changes, mapping workflow impacts, and addressing concerns.
• Co-own capability adoption scorecards with ST&C teams, tracking adoption and measurable impact for each brand.
• Partner with Business Integration Lead (BIL) to provide updates on brand priorities and align on the use of the Associate Director, Brand Activation Lead.

Qualifications

• Required: BA/BS
• Preferred: Advanced degree, such as Masters in Business Administration

Required Experience and Skills

• 7+ years in biopharma commercial (marketing, field, market access), and/or commercial operations functions.
• Proven ability to lead without direct authority, earning credibility through strategic judgment and capability literacy.
• Experience navigating competing priorities across brand leadership, commercial operations, and Business Integration, brokering alignment without escalation.
• Ability to socialize new capabilities, processes, or ways of working into brand teams.
• Skill in preparing and delivering executive-level readouts, distilling complex dynamics into clear, actionable summaries.
• Deep understanding of the pharmaceutical go-to-market model, including HCP engagement, patient support programs, payer dynamics, and regulatory environment.

Preferred Experiences and Skills

• Excels in addressing ambiguity and working outside existing processes or structures.
• Ability to establish networks across stakeholders to drive influence and alignment.

Skills

• Advertising Campaign Development
• Brand Management
• Client Facing
• Creative Campaign Development
• Creativity
• Data-Driven Decision Making
• Ethical Standards
• Global Marketing Communications
• Marketing Strategy Implementation
• Pricing Strategies
• Product Launches
• Product Lifecycle Management (PLM)
• Professional Networking
• Sales Support
• Strategic Thinking