Business Systems Analyst

About the role

As a Business System Analyst, you will join a dynamic team focused on integrating large marketers into Epsilon’s PeopleCloud Prospect & Discovery platform. Your role involves acting as a liaison between clients, agencies, technical teams, and data science teams to support digital media strategies and solutions.

Responsibilities

• Be part of a fast-paced team to integrate major marketers into Epsilon’s PeopleCloud Prospect & Discovery platform.
• Act as the subject matter expert and client liaison, driving the execution and delivery of key client digital initiatives.
• Collaborate with internal teams including advertising agencies, data science, account management, client development, media managers, data engineers, and product owners.
• Create and maintain detailed project documentation, including requirements, source-to-target specifications, process flow diagrams, data profiles, and test cases.
• Analyze data quality and provide recommendations for improvement.
• Support the onboarding of multiple data sources to a client’s cleanroom environment, ensuring thorough documentation and validation.
• Work with client services, product/data teams, data science, and clients to ensure business requirements are captured and met.
• Host effective client meetings and drive successful outcomes.
• Develop and implement best practices, standards, and methodologies around business analysis and data analysis.

Qualifications

• 2+ years of experience in relevant business analysis work in the database/data-driven marketing space.
• Experience in defining business requirements and functional specifications.
• Ability to assemble, analyze, and evaluate data.
• Understanding of SQL concepts.
• Curious with a desire to continue learning.
• Strong critical thinking and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to multi-task, prioritize, and quickly change priorities.
• Collaborative with strong attention to detail.
• Prefer candidates with previous digital marketing experience, especially within the online display advertising space.
• Prefer candidates with working knowledge of advertising technologies such as Demand-Side Platform (DSP), Supply-Side Platform (SSP), and Data Management Platform (DMP).

Additional Information

Epsilon is a global data, technology, and services company that powers the marketing and advertising ecosystem. We provide marketers with the tools they need to engage consumers with 1 View, 1 Vision, and 1 Voice. Epsilon is committed to creating a diverse and inclusive workplace where everyone feels valued and respected.