Business Solutions Advisor
Job Summary
GVTC is hiring a Business Solutions Advisor — a consultative B2B sales role where you own a real book of business and have the authority to grow it. You'll serve as the primary GVTC relationship for small and mid-market businesses in your assigned territory, selling fiber, voice, mobile, and security services. The work is half field, half inside — meeting customers where they run their business and earning long-term trust by understanding their operations before recommending solutions. This is a growth role at a growth moment: new product launches, an accelerating pace of change in our industry, and a sales environment that rewards performance. Competitive commissions, professional development, and a hybrid schedule. GVTC is a 75-year-old member-owned cooperative serving the Texas Hill Country, building the SMB sales function that takes us into the next decade. If you're self-motivated, sold B2B telecom or technology, and want true territory ownership, this is the seat.
Essential Duties and Responsibilities
- Own the full GVTC relationship with an assigned book of business customers, serving as the primary point of contact for sales, expansion, retention, and strategic account conversations.
- Maintain a working understanding of each customer’s business operations, growth plans, technology environment, and competitive context.
- Build and manage a structured account-touch cadence to ensure no account in the book goes neglected and at-risk accounts are intercepted before competitive exposure.
- Coordinate with technical support, network operations, and customer service to ensure assigned accounts receive responsive service and clean issue resolution.
- Function as the customer’s advocate inside GVTC — anticipating issues, escalating where needed, and ensuring delivery commitments are met.
- Achieve assigned monthly, quarterly, and annual targets for new revenue, gross adds, retention, MRR expansion, and contract value.
- Drive expansion within the existing book: speed upgrades, additional locations, voice and mobile attach, security and managed services, value-added services.
- Lead re-contracting conversations on accounts approaching contract expiration, including expired month-to-month accounts; protect MRR through structured renewal cycles.
- Pursue new business through prospecting, lead follow-up, referral generation, and field activity in assigned territory or vertical.
- Maintain individual performance against the published commission plan, including amplifier behaviors for bundle depth, security attach, multi-location accounts, and contract length.
- Apply the Trusted Advisor framework on every customer engagement: Rapport, Discovery, Single Recommendation, Cross-Sell, Close.
- Lead with discovery, not pitch. Understand how each business operates, what their customers expect, and where technology either enables or constrains them before recommending solutions.
- Position bundled, integrated solutions (broadband, voice, mobile, security, managed services) as the default — single-product configurations are the exception, not the norm.
- Make a single, confident recommendation aligned to the customer’s business outcomes rather than presenting a menu and deferring the decision.
- Attend regular Trusted Advisor training and ongoing methodology refreshes.
- Spend regular time in the field meeting with business customers and prospects in their place of work.
- Attend chamber of commerce events, business association meetings, civic functions, and community gatherings as a visible representative of GVTC in the local business community.
- Develop and maintain relationships with community influencers, business networks, and referral sources that generate qualified business leads.
- Conduct on-site presentations and product demonstrations for prospective customers and existing accounts evaluating expansion.
- Maintain a professional appearance and manner consistent with GVTC’s position as a trusted business technology partner.
- Participate in rotational inbound coverage for business customer and prospect calls, ensuring consistent live response during business hours.
- Execute structured outbound campaigns assigned by Lifecycle Marketing or Business Sales leadership — win-back, never-served acquisition, re-contracting, attach, retention.
- Convert inbound service or billing contacts into qualified opportunities to deepen the relationship where appropriate, without compromising service delivery.
- Work assigned lead lists (SMB never-served, win-back, expansion targets) with disciplined follow-through and accurate disposition coding.
- Provide structured field feedback to Product Management on customer needs, competitive offers, pricing dynamics, and product gaps observed in the market.
- Provide structured feedback to Marketing on messaging effectiveness, lead quality, campaign performance, and competitive positioning in the field.
- Identify emerging business segments, vertical opportunities, and underserved markets that fit GVTC’s capability set.
- Maintain awareness of competitive activity in assigned territory, including offers, build activity, and account-level competitive threats.
- Prepare professional written proposals, quotes, contracts, and statements of work.
- Negotiate contract terms, pricing, and special-project arrangements within approved authority levels; escalate appropriately when outside those limits.
- Maintain accurate records of customer contacts, opportunities, pipeline, and account activity approved sales tracking systems.
- Submit timely activity reports (daily, weekly, monthly) as required by Business Sales leadership.
- Validate personal commission earnings against the published plan and submit timely disputes through defined channels when needed.
- Participate in required training, methodology certification, sales meetings, performance reviews, and team development activities.
Required Knowledge, Skills, and Abilities
- Sales capability: Demonstrated B2B sales experience with track record of meeting or exceeding individual targets in a consultative-selling environment. Comfort with full sales-cycle ownership: prospecting, discovery, proposal, negotiation, close, and post-sale relationship management. Strong objection handling, negotiation, and contract-discussion skills with the patience to earn long-cycle business deals. Comfortable initiating cold outreach with business owners, operations managers, and IT decision-makers. Ability to read business buying dynamics — who decides, who influences, who blocks — and adapt the sales motion accordingly.
- Business and product knowledge: Working knowledge of business technology fundamentals: dedicated and shared broadband, fiber, voice (hosted and traditional), mobile for business, managed network services, business security, IPTV. Awareness of small and mid-market business operations and the technology needs that drive purchasing decisions (uptime, scalability, security, cost predictability). Awareness of competitive landscape in GVTC service areas: ILEC, cable, fixed wireless, fiber overbuilders, and managed service providers. Ability to translate technical specifications into business outcomes that resonate with non-technical buyers.
- Communication and relationship building: Excellent verbal and written communication — in person, on the phone, and in professional written proposals and correspondence. Active listening with the discipline to let the customer describe their business before recommending solutions. Strong professional presence in customer-facing and community-facing settings. Ability to build genuine, long-term business relationships rather than transactional sales interactions. Empathy and de-escalation skills for working through service issues, billing disputes, and tense customer conversations.
- Operational and technical: Proficient with quoting, proposal, and sales tracking platforms. Comfortable with self-directed schedule management across field activity, inbound coverage, outbound calling, and administrative work. Detail-oriented with proposals, contracts, reporting accuracy, and customer record maintenance. Reliable, accountable, and self-motivated — able to maintain performance with limited day-to-day oversight.
Qualifications
- Education and experience: High School Diploma or GED required, some college preferred. Minimum 2 years of direct B2B sales experience required; telecommunications, technology, or business services experience strongly preferred. Demonstrated experience with consultative or solution-selling methodologies preferred. Experience managing a book of business with quota responsibility preferred.
- Driving and field requirements: Valid Texas driver’s license with acceptable driving record required. Reliable transportation for daily field activity. Must meet GVTC internal driving criteria and remain in compliance throughout employment.