Business / Marketing Analyst

About the company

Peblla is a leading provider of innovative Point-of-Sale (POS) systems designed to empower restaurants of all sizes. Our robust and user-friendly platform streamlines operations, increases efficiency, and enhances the overall dining experience.

Responsibilities

• Collaborate with clients and internal teams to conduct business analysis and market research, developing data-informed strategies to improve customer engagement, enhance profitability, and support marketing effectiveness.
• Research consumer behavior and regional dining patterns using customer engagement data to identify growth opportunities and inform marketing strategies.
• Develop and monitor targeted marketing campaigns using CRM and marketing platforms; analyze engagement metrics and conduct A/B testing to optimize performance and customer retention.
• Evaluate website performance and search visibility using web analytics tools; recommend strategies to enhance online presence and digital outreach.
• Analyze competitive landscape including pricing, service offerings, and promotional tactics to identify positioning opportunities and market trends.
• Incorporate client feedback into business and product strategy; assist in refining customer loyalty programs, referral incentives, and seasonal campaigns.
• Forecast customer behavior and sales trends using historical data to support marketing calendar planning and resource allocation.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Business Analytics, Economics, or other closely related field.
• U.S. work authorization required.

Pay

Salary: $56,500 per year.

Schedule

Full-time position.

Office location: Rockville, MD. Team: Sales.