Marketing Analyst

About The Company Gas South is a leading provider of natural gas services committed to delivering reliable, affordable, and sustainable energy solutions to residential and commercial customers. With a strong focus on customer satisfaction, innovation, and community engagement, Gas South has established itself as a trusted name in the energy sector. The company emphasizes operational excellence, technological advancement, and a customer-centric approach to ensure that clients receive the highest quality service while promoting environmental responsibility. Gas South's dedication to community involvement is reflected in its philanthropic initiatives and partnerships with various non-profit organizations, aiming to make a positive impact beyond business operations. About The Role The Marketing Analyst I at Gas South is a dynamic position designed for analytical thinkers who thrive on solving complex business challenges through data-driven insights. This role offers an exceptional opportunity to contribute to strategic decision-making processes by analyzing customer behavior, marketing effectiveness, and operational data. As part of a collaborative team, you will work closely with stakeholders across multiple departments, including Marketing, Sales, Finance, and Operations, to develop actionable insights that support business growth and efficiency. The role is ideal for individuals eager to develop technical skills in SQL, Python, and business intelligence tools, while also honing their ability to communicate analytical findings clearly to both technical and non-technical audiences. Qualifications The ideal candidate will possess a bachelor’s degree in Data Science, Data Analytics, Engineering, Economics, Statistics, Marketing, Business Analytics, Finance, Mathematics, or a related quantitative field. Prior internship, co-op, academic projects, or professional experience involving data analysis or business analytics is highly preferred. Proficiency in Microsoft Excel, along with exposure to analytical tools such as SQL, Python, R, Power BI, Tableau, or similar platforms, is essential. A foundational understanding of data validation, data transformation, and structured problem-solving concepts is required. Candidates should demonstrate curiosity about customer and business analytics, possess strong organizational and time management skills, and have the ability to communicate insights effectively. Exposure to analytical techniques like regression analysis, forecasting, A/B testing, and hypothesis testing is advantageous. Responsibilities Analyze customer behavior, sales, marketing, and operational data to identify trends, risks, and opportunities that support strategic growth initiatives.Develop a comprehensive understanding of customer acquisition, retention, profitability, and lifecycle performance to inform business strategies.Aggregate, clean, transform, and prepare large datasets from diverse sources, including databases, APIs, CRM systems, and internal applications, to facilitate reporting and analysis.Design, develop, and maintain dashboards, reports, and visualizations that effectively communicate complex insights to stakeholders.Conduct ad hoc analyses, customer segmentation studies, campaign evaluations, and A/B testing to support ongoing marketing and sales initiatives.Apply advanced analytical techniques to evaluate marketing effectiveness, sales performance, and customer engagement metrics.Support forecasting, planning, and performance measurement efforts by identifying key trends and providing actionable insights.Validate data inputs, outputs, calculations, and assumptions to ensure accuracy and reliability of analytical outputs.Document methodologies, data definitions, and business rules to promote transparency and facilitate future analysis.Communicate findings, insights, and recommendations clearly and effectively to cross-functional teams and leadership.Collaborate with various departments to understand business needs and develop tailored data-driven solutions.Continuously seek opportunities to enhance analytical capabilities, streamline processes, and expand technical skills. Benefits Full-time employees at Gas South enjoy a comprehensive benefits package designed to support their health, financial security, and personal growth. Benefits include full medical, dental, and vision coverage, along with employer-paid life and disability insurance. The company offers annual employer contributions of up to 12.5% to employees' 401(k) plans, encouraging long-term financial planning. Remote work options are available based on business needs, providing flexibility and work-life balance. Employees are also eligible for an annual performance incentive, which is a percentage of the annual benchmark aligned with their position level. Gas South recognizes the importance of rest and renewal, offering a paid four-week sabbatical every five years. Community engagement is encouraged through volunteer opportunities, and educational support of up to $5,250 per year helps employees pursue professional development and personal enrichment. Equal Opportunity Gas South is an equal opportunity employer committed to fostering an inclusive and diverse workplace. The company does not discriminate against any employee or applicant on the basis of race, color, religion, sex, age, national origin, disability, pregnancy, childbirth or related medical conditions, genetic information, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Gas South’s policies ensure fair treatment in all aspects of employment, including recruiting, hiring, training, promotion, compensation, and termination. The company values the unique perspectives and contributions of all employees and is dedicated to creating a respectful and equitable environment for everyone.