Marketing Business Analyst

About the Company

Based in Onalaska, Wisconsin, the L.B. White Company is one of the world’s leading manufacturers of natural gas, propane gas, and kerosene direct and indirect-fired forced air heaters, convection heaters, radiant heaters, and evaporative cooling systems for animal confinement, construction, event, and greenhouse markets. Through the course of its 74-year history, the L.B. White Company has established a significant leadership position in markets around the world by delivering innovative products and quality service and meeting the evolving needs of its customers.

About the Role

The Business Analyst is the primary resource to perform analytics, research, lead processes, track results, and provide business intelligence to support our Marketing department and forecasting strategy for the company. This includes working with various internal departments, external customers, computer systems, and modeling tools. This position reports to the Director of Marketing.

Responsibilities

• Lead and evolve processes, reports and models for analytics and forecasting including reporting automation via SQL, Epicor, Excel, Power BI, and other
• Measure, track and report results of projects and initiatives
• Analyze customer data to identify trends
• Research and gather data on industry trends and developments
• Monitor costs and raw materials fluctuations
• Generate, analyze and present ad hoc reports for management
• Work closely with departments on pricing, purchasing, products and sales initiatives
• Provide business intelligence, forecasting, reporting and analysis leveraging site analytical systems, databases and industry data
• Perform advanced analytics such as; cohort, ensemble modeling, site analytics, segmentation, marketing channel, behavior modeling, path analysis, lifetime value, & etc.
• Demonstrated ability to lead and transform business requirements to specific analytical processes, reports and tools
• Organize, categorize, analyze, streamline and be responsible for the company’s parts segment, working with Marketing to maximize sales and profits
• Attention to detail and a strong self-starter
• Performs other duties as requested

Qualifications

• Bachelor’s degree in Data Analytics, Marketing, or equivalent
• 2+ years of experience in analytics
• Proficient in Microsoft Office, especially Excel
• Proficient in Microsoft Power BI
• Knowledge of SQL
• General knowledge on how databases work together
• Excellent communicator – speaks and writes clearly and to the point
• Organized and analytical with relentless attention to detail
• Strong self-starter
• Strong intellectual curiosity and affinity for numbers

Benefits

• Competitive health, dental & vision insurance coverage (Day One)
• Employee Assistance Program (Day One)
• Maternity Leave: 12 weeks at 100% pay (after 90 days of continuous employment)
• Short Term Disability Leave: 8 weeks at 100% pay (after 90 days of continuous employment)
• Paid Parental Leave: 4 weeks at 100% pay (after 90 days of continuous employment)
• Paternity Leave: 4 weeks at 100% pay
• 401k Retirement plan with company paid match
• Life Insurance
• Health Savings Account (HSA) with employer contribution
• Flexible Spending Accounts (FSA)
• Short Term Disability (company paid)
• Long Term Disability
• Competitive time-off policies
• Tuition Reimbursement

Pay

The salary range for this position is estimated in good faith to be $60k-$80k. The specific offer will depend on the candidate’s qualifications, experience, and other job-related considerations but will be within the stated range.

This position is not eligible for any form of sponsorship (e.g. OPT or H1B visa status) now or in the future. Only individuals authorized to work in the United States now and for the foreseeable future will be considered for this position.