Business Intelligence Analyst III, Marketing Analytics

Overview

American brand AAA Life has been focusing on Life Insurance and Annuity Products since 1969. With over 1.8 million policies, AAA Life is known for its commitment to its policyholders and fostering a diverse, equitable, and inclusive workplace.

Responsibilities

• Deliver insights and recommendations related to the marketing of AAA Life’s various products.
• Partner with marketing staff, marketing data managers, and other data analysts and data scientists to identify business questions, gather data, perform appropriate analyses, and deliver insights and recommendations.
• Design, build, and automate user-friendly PowerBI dashboards to enable data-driven decision-making by stakeholders.
• Conduct advanced customer segmentation analyses and modeling decile analyses.
• Support strategic planning with actionable data-driven insights.
• Track marketing initiatives, produce 360-degree campaign results analysis, validate against forecast and plan, and identify actionable opportunities for results improvement.
• Collaborate with marketing stakeholders to identify business questions and challenges, then perform appropriate analyses and deliver actionable insights and recommendations.
• Develop data quality frameworks, create standardized reporting templates, and maintain clean and organized documentation of data, methodologies, and results in a central depository.
• Identify opportunities for automation in existing processes to improve overall efficiency and recommend new processes to enhance efficiency and performance.
• Back up data scientists and modelers whenever business requires.
• Comfortable with building statistical models, using ML/AI platforms and algorithms, and marketing technology.
• Actively seek out innovation and optimization use cases and experiments that will result in organizational transformation and sales and profit improvements.

Qualifications

• Possess strong analytical and problem-solving skills.
• Able to effectively communicate complex analytical findings in a candid, clear, and concise way with both technical and non-technical audiences.
• Able to present findings persuasively.
• Can maintain perspective between the big picture and the tactical details.
• Remains aligned with the organization’s strategic plan.
• Capable of maintaining solid working relationships with other people.
• Works well as part of a team.
• Stellar attention to detail, including maintaining accuracy and consistency across a suite of analytics assets, keeping documentation up to date, and proactively identifying and addressing any quality concerns.
• Self-starter with the ability to identify priorities and focus on items with high business impact.
• Demonstrated ability to translate business requirements into automated reporting solutions. Understanding of marketing metrics and KPIs with focus on automated tracking. Proven track record of implementing report automation and self-service analytics.