Business Development Specialist- Geospatial Technology

About the role

Seiler Instrument is seeking a results-driven Business Development Specialist to generate and qualify leads for our portfolio of high-end survey and geospatial equipment. This remote role focuses on outbound outreach to decision-makers in the surveying, construction, engineering, and geospatial industries using ZoomInfo and other digital sales tools. As the first point of contact in our sales process, you will uncover new business opportunities, introduce our solutions, and schedule product demonstrations or discovery meetings with our sales team.

You will manage each lead through the initial qualification stage—up to 10% opportunity completion—before handing it off for further development. Your success will be measured by the volume and quality of qualified appointments, and you will receive variable compensation based on these activities, regardless of deal closure. Operating within a defined sales territory, you’ll work closely with internal teams to ensure a smooth transition and exceptional customer experience. Full product and process training will be provided before outreach begins.

Responsibilities

• Leverage ZoomInfo and other prospecting tools to identify leads and build targeted outreach lists aligned with ideal customer profiles.
• Conduct personalized outreach via phone, email, and LinkedIn to generate interest in survey equipment solutions.
• Qualify prospects based on their industry, project scope, and technology needs to ensure alignment with company offerings.
• Schedule product demos, discovery calls, or on-site visits for senior sales representatives and specialists.
• Use CRM tools (e.g., Salesforce, HubSpot) to log activities, manage pipelines, and maintain detailed records of communications.
• Collaborate with marketing to execute campaigns and support lead generation initiatives.
• Develop a strong working knowledge of our product lineup, including GNSS receivers, robotic total stations, 3D laser scanners, LiDAR, UAVs/drones, and associated software.
• Provide market insights and feedback to sales and product teams to inform strategic planning.
• Actively represent the company in trade organizations, industry events, and virtual networking opportunities.
• Build rapport and maintain engagement with both prospective and existing customers.

Requirements

• Bachelor’s degree in Business, Marketing, Engineering, Geomatics, or related field preferred.
• 1–2 years of experience in a BDR, SDR, or inside sales role—preferably in a technical, SaaS, or equipment-based industry.
• Proven ability to use prospecting platforms such as ZoomInfo, LinkedIn Sales Navigator, or Apollo.
• Excellent verbal and written communication skills, with a professional and confident approach to outreach.
• Strong organizational skills and the ability to meet weekly and monthly KPIs.
• Experience with CRM systems such as Salesforce or HubSpot.
• Familiarity or interest in surveying technology, construction workflows, or geospatial tools is highly desirable.

Benefits

• Medical, Vision, and Dental health plans
• Parental and Bonding Leave
• PTO
• 401(k) Matching
• Tuition Reimbursement
• 9 annual paid holidays
• 1-2 free company events every summer
• Employee Assistance Program (EAP)
• Flexibility in start/stop time for most positions
• Profit Sharing