Business Development Specialist

Job Summary

IMI is seeking a full-time sales-driven Business Development Specialist local to the Athens, GA area.

Essential Functions

- Generate and qualify new sales leads through prospecting, market research, cold outreach, trade shows, and industry networking. - Support outside sales and leadership with pipeline development, CRM management, and opportunity tracking. - Participate in customer meetings, job walks, and site visits to identify project opportunities. - Assist with preparation of proposals, bids, sales presentations, and qualification packages. - Conduct market and competitor research to identify target accounts and growth opportunities. - Coordinate with operations, estimating, and leadership to align customer needs with IMI capabilities. - Support trade shows, conferences, and client events as sales and relationship-building tools. - Maintain and update sales collateral, digital content, and customer-facing materials. Support business development initiatives through lead generation, market research, and customer outreach. - Strengthening IMI's brand presence across digital platforms, trade publications, and industry channels. - Plan and execute trade shows, conferences, client events, and community outreach initiatives. - Manage website content, social media, email marketing, and promotional materials. - Coordinate closely with sales, operations, and leadership to align messaging with capabilities.

Education and Experience

- Bachelor's degree in Business, Marketing, Communications, or a related field. - Experience in B2B sales, business development, or sales support (industrial or construction preferred). - Demonstrated ability to prospect, initiate customer conversations, and support deal progression. - Strong verbal, written, and interpersonal communication skills with a professional, customer-facing presence. - Proficiency with CRM systems, sales tracking tools, and Microsoft Office. - Self-motivated, goal-oriented, and comfortable supporting revenue targets and growth initiatives.

Work Environment/Physical Demands

- Stand or walk for long periods of time, including jobsite visits. - Manual dexterity needed for repetitive tasks and operating standard office equipment. - Ability to lift and carry up to 25lbs, occasionally more with assistance. - Willingness to travel up to 50% to fabrication shops, jobsites, customer offices, and industry events.