Business Development Sales Representative

About Us

Approved Fire Protection & Security is New Jersey's oldest family-owned, full-service fire protection and safety equipment company. Our services include fire extinguishers, alarm systems, suppression systems, SCBA, gas detection, carbon dioxide, oxygen, sprinkler systems, access control, CCTV, and more. We supply life safety and security products and services to industrial, commercial, pharmaceutical, and municipal companies in New Jersey and surrounding areas.

Job Summary

We are seeking a driven, high-energy Business Sales Representative to aggressively grow our Fire Protection’s portfolio. This role focuses on pure hunting and outbound prospecting, building new relationships, driving first-time appointments, and converting opportunities into revenue. The ideal candidate thrives on activity, embraces cold outreach, and excels at opening new doors through phone calls, LinkedIn messaging, email campaigns, networking, and in-person site visits.

This individual will represent our full line of Fire Protection and Security offerings—including inspections, monitoring, suppression, sprinkler service, fire alarm, access control, CCTV, intrusion systems, and system upgrades—while educating customers on compliance, safety, and risk reduction. Success is measured by daily/weekly outbound activity, KPI targets, pipeline growth, and consistent quota attainment.

Essential Duties and Responsibilities

• Drive net-new revenue across fire protection and security service lines through proactive prospecting
• Hunt aggressively within assigned territory using cold calling, door knocking, LinkedIn outreach, networking, and email campaigns
• Generate leads, qualify prospects, and secure appointments with decision-makers
• Present and sell full portfolio of solutions including fire alarms, sprinklers, suppression systems, monitoring, access control, CCTV/video, intrusion, inspections & testing contracts
• Conduct on-site walkthroughs and system assessments to identify compliance, security vulnerabilities, and upgrade opportunities
• Maintain an organized funnel and pipeline strategy to ensure consistent opportunity creation
• Log all communication, appointments, quotes, and follow-ups inside CRM for transparency and accountability
• Prepare and deliver proposals for inspections, maintenance, monitoring agreements, retrofits, and new system installations
• Follow up persistently on aging quotes, open opportunities, and competitive bids until closed-won or closed-lost
• Leverage professional networks, chamber events, trade associations, safety groups, and community relationships for lead generation
• Build relationships with facility managers, business owners, general contractors, EHS/Safety teams, property managers, IT/security directors, and AHJs
• Coordinate with operations, design, and engineering to scope projects and ensure seamless handoff of awarded work
• Develop strong knowledge of code compliance (NFPA, IBC, NEC), AHJ requirements, and industry standards for both fire and security
• Attend industry events, trade shows, and technology demonstrations to stay up-to-date on evolving solutions and market needs
• Meet and exceed established KPIs including outbound call volume, LinkedIn outreach, in-person touches, new meetings set, and proposal output
• Hit sales quotas consistently through disciplined prospecting cadence, strong closing ability, and ongoing funnel management
• Uphold a high level of professionalism, urgency, integrity, and consultative problem-solving in every interaction

Requirements

• Prior experience in the fire protection and/or security industry is required
• Prior outside sales experience is required
• Able to travel to customer sites throughout assigned territories
• Excellent communication, negotiation, and interpersonal skills via email, text message, and phone
• Valid driver’s license and excellent driving record
• Must pass a background check and pre-employment drug screen
• Excellent customer service skills
• Continuing education as training/seminars arises
• Must be able to work Monday through Friday, 7:20 am – 4:20 pm
• Must be able to read and write in English

Benefits

• Medical, HSA, Dental, Vision
• 401k with company contribution
• Aflac Life Insurance
• Long-term disability
• Long-term care insurance
• Summer hours program
• Profit sharing
• PTO

Compensation

Salary: $65,000 – $75,000 per year plus uncapped commissions, car package, bonus, and profit sharing.