Business Development Representative, CPG and Food Service

About the role

We are seeking a Business Development Representative to join our dynamic team at TELUS Agriculture and Consumer Goods (TAC). As part of the rapidly expanding TELUS Consumer Goods division, you will play a crucial role in identifying, engaging, and qualifying high-potential opportunities for our innovative SaaS and AI solutions.

Responsibilities

• Lead outbound prospecting campaigns via phone, email, and LinkedIn to generate net-new leads and build a consistent pipeline of high-quality opportunities in the foodservice and retail CPG space
• Conduct discovery calls with prospects to understand their business challenges, pain points, and operational goals, using findings to tailor messaging and assess fit for TELUS Consumer Goods solutions
• Apply the BANT qualification framework (Budget, Authority, Need, Timeline) to evaluate leads and hand off only sales-ready opportunities to Account Executives and Account Directors
• Maintain a deep, evolving understanding of the TELUS Consumer Goods solution portfolio—including AI-powered auditing, predictive analytics, inventory optimization, and retail execution capabilities—to accurately represent value and competitive differentiation
• Collaborate with Marketing, Product Management, and your BDR Manager to refine discovery questions, improve qualification accuracy, and execute targeted outreach campaigns
• Maintain accurate and up-to-date Salesforce records to track lead flow from MQL through BANT qualification, enabling pipeline visibility and conversion reporting
• Build industry expertise in foodservice and retail CPG operations, competitive landscape, and emerging trends to become a trusted resource for prospects and internal stakeholders
• Serve as the key link between Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs), ensuring smooth, timely, and high-quality handoffs that set up Account Executives for success
• Participate in BDR campaign creation and execution—including webinars, events, and follow-up sequences—contributing ideas, executing outreach, and reporting on results to optimize campaign performance
• Leverage sales collateral from Marketing and Product Management to support outreach and discovery activities, and provide feedback on messaging effectiveness and collateral gaps
• Continuously refine qualification processes and discovery frameworks in collaboration with your BDR Manager and team to improve conversion accuracy and pipeline quality

Requirements

• 1-2+ years of experience in B2B sales development, inside sales, or outbound prospecting roles
• Experience working in a fast-growing, scaling organization or SaaS environment
• Track record of exceeding activity or pipeline targets and a competitive drive to succeed
• Strong verbal and written communication skills with the ability to articulate complex SaaS and technology solutions to non-technical audiences
• Demonstrated knowledge of BANT or similar sales qualification frameworks (essential to your role as the gatekeeper between MQLs and sales-ready opportunities)
• Proficiency with CRM platforms (Salesforce preferred) and comfort with sales technology and data entry discipline
• Proven ability to execute outbound prospecting activities (cold calling, email campaigns, LinkedIn outreach) with consistency and resilience
• Self-motivated, organized, and coachable with a growth mindset and willingness to learn
• Ability to thrive in a collaborative environment and work effectively with Account Executives, Marketing, and cross-functional teams

Qualifications

• Familiarity with the foodservice or retail CPG industry or retail execution challenges
• Experience or familiarity with AI-powered tools, predictive analytics, or data-driven sales approaches
• Understanding of retail execution software or point-of-sale optimization concepts

Skills

• Outbound prospecting skills
• Discovery call skills
• CRM proficiency
• Collaboration and teamwork

Benefits

• Great-to-have skills

Pay

• TBD

Schedule

• Hybrid work