Business Development Representative - Atlanta

About the role

A Business Development Representative I is responsible for making outbound phone calls to generate interest in HR HealthCare’s products and build relationships with new and existing customers. The primary objective is to create a pipeline of qualified leads and close opportunities, growing the assigned territory while increasing revenue.

Some travel (15–20%) is required within the assigned territory for account meetings, in-services, or implementation.

Responsibilities

• Develop a sound understanding of HR HealthCare’s products, including potential uses, target users, product capabilities, and features and benefits to end customers.
• Develop and maintain an understanding of competitive products and how HR HealthCare’s products are differentiated.
• Develop and maintain a comprehensive understanding of the Acute and Non-Acute medical distribution model and the interplay between Group Purchasing Organizations (GPOs), distributors, and healthcare facilities.
• Engage with existing and potential customers through phone calls and emails to generate qualified leads and opportunities, converting customers to HR HealthCare’s products.
• Employ HR HealthCare’s Unlimited Impact Sales Methodology to increase engagement, understand customer needs, gather relevant information, learn about the purchasing process, and effectively present products.
• Build strong relationships with key stakeholders at existing and potential Acute and Non-Acute facility customers to influence purchasing decisions.
• Utilize external resources, including GPO and distribution representatives, to engage with customers, generate leads, and convert opportunities.
• Leverage HR HealthCare’s customer and sales data to uncover additional sales opportunities with existing clients.
• Achieve monthly fundamentals, including required daily calls and emails, product trials, and wins within the territory.
• Utilize HR HealthCare’s CRM system and document all customer activity.
• Support the Business Development Manager and perform related duties as assigned.
• Adhere to all HR HealthCare’s policies and procedures, and demonstrate the company’s Values, Mission, and Vision.
• Maintain a positive and enthusiastic attitude and work effectively as a team player.

Requirements

• Bachelor’s degree preferred.
• Up to 15–20% travel within assigned territory for account meetings, in-services, or implementation.
• Ability to learn and become proficient in HR HealthCare’s CRM and related sales tools.
• 6 months to 1 year of proven business development skills (pharmaceutical or medical device sales experience a plus but not required).
• Ability to multi-task, take initiative, prioritize tasks, and manage time effectively.
• Effectiveness working independently and in a team environment.
• Attention to detail and good organizational skills.
• Excellent oral and written communication skills.
• Valid driver’s license.