Business Development Representative

Key Responsibilities and Duties

• Conduct outbound prospecting through cold calls, emails, social media, and personalized outreach to generate new sales opportunities.
• Follow up on inbound leads generated by marketing campaigns, webinars, and content downloads.
• Research target companies and contacts to tailor outreach based on industry, fleet size, and operational challenges.
• Identify and engage decision-makers and influencers within transportation, maintenance, and operations teams.
• Conduct discovery conversations to assess prospect needs, challenges, and fit for Zonar’s telematics solutions.
• Clearly communicate Zonar’s value proposition using a consultative, customer-focused approach.
• Schedule qualified meetings and demos for Account Executives, contributing directly to pipeline growth.
• Maintain accurate records of all outreach, conversations, and qualification notes in CRM (Salesforce or Microsoft Dynamics).
• Track and manage leads through the sales funnel to ensure timely follow-up and consistent engagement.
• Collaborate closely with Account Executives to align on target accounts, outreach strategies, and qualification criteria.
• Partner with Marketing to provide feedback on lead quality, campaign performance, and market insights.
• Develop and maintain a working knowledge of Zonar’s solutions, including ELD compliance, GPS tracking, asset management, and smart fleet tools.
• Identify trends, common objections, and messaging effectiveness to help improve outbound strategies, call scripts, and email sequences.
• Stay informed on industry trends and competitor offerings to position Zonar effectively in conversations.
• Participate in sales training, team huddles, and coaching sessions to continuously improve sales skills and product knowledge.

Knowledge, Skills, and Abilities

• Bachelor’s degree or at least 1 year of experience in outbound business development, inside sales, or a related role.
• Proven experience with cold calling and prospecting in a B2B environment.
• Strong communication skills with the ability to engage mid-level and senior decision-makers.
• Comfort using CRM systems (Salesforce or Microsoft Dynamics preferred) and sales research tools.
• Ability to work independently while consistently meeting activity and conversion goals.
• Energetic, persistent, and motivated by measurable outcomes.
• Strong organizational skills and follow-through.
• Ability to adapt messaging and approach based on market feedback.
• Experience or interest in vocational industries such as transportation, logistics, construction, or field services is a plus.

Pay

$55,000 - $60,000/year + commission

Benefits

Careers | Zonar