Business Development Representative

About the role

We are seeking a motivated Business Development Representative (BDR) to help generate meetings that convert to qualified opportunities to support early-stage pipeline growth. This role focuses on learning core prospecting and outreach techniques that engage buying group members and develop foundational knowledge of ServiceNow. The BDR engages prospective buying groups through structured outreach activities, qualifies meeting interest using defined guidelines, documents interactions accurately, and hands off qualified meetings to the GTM team(s) for opportunity validation. In addition to engaging buying groups, the BDR is also responsible for follow-up across strategic marketing events.

What you get to do in this role

• Engages current and future clients through phone, email, and social—and connects with key contacts using approved messaging and defined qualification criteria.
• Applies basic problem-solving techniques to assess client needs and determine appropriate next steps based on defined criteria.
• Has consistent engagement and collaboration with the Global Business Acceleration (GBA) management team, Development team, and GTM team(s).
• Amplifies brand-approved generated content with prospective customers to deliver a connected, personalized experience.
• Keeps all engagement and follow-up activities accurately documented across ServiceNow internal systems to support clear reporting and forecasting.
• Participates in development simulations, in-person competitions, and meets KPI expectations.

Qualifications

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• High school diploma or GED equivalent required.
• Strong verbal and written communication skills and the ability to learn and apply standard outreach and qualification practices.
• Relationship-building and interpersonal skills with the ability to collaborate effectively with peers, sales partners, marketing, renewals, development teams, and GBA leadership.
• High motivation, curiosity, and openness to coaching and feedback.
• A resilient work ethic; reliable, confident, collaborative, driven, and coachable.
• Willingness to learn AI-native tools and innovate on how they're used to enhance outreach, prioritization, and daily workflows.
• Strong organization and attention to detail with the ability to follow established processes for documenting activities and managing follow-ups.
• Ability to influence others and convey a sense of urgency to drive issues to closure.
• A basic understanding of cloud computing and SaaS concepts, or the willingness to learn quickly.
• Ability to participate in development simulations, in-person messaging activities, and meet defined performance and metrics expectations.
• Interest in building customer relationships, qualifying opportunities, and contributing to early-stage pipeline that drives company revenue.
• Commitment to full participation in Global Business Acceleration development tracks to launch an enduring career at ServiceNow within 48 months.

Pay

Base pay of $32.29 per hour, plus equity (when applicable), variable/incentive compensation, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.

Benefits

• Health plans, including flexible spending accounts
• 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)
• Matching donations
• Flexible time away plan
• Family leave programs

Schedule

Work Persona: Flexible. ServiceNow approaches distributed work with flexibility and trust. Work personas (flexible, remote, or required in office) are assigned depending on the nature of work and assigned work location. Eligibility may be determined by confirming the distance between your primary residence and the closest ServiceNow office using a third-party service.