Business Development Representative

About the role

We are seeking a motivated Business Development Representative (BDR) to help generate meetings that convert to qualified opportunities to support early-stage pipeline growth.

Responsibilities

• Engages current and future clients through phone, email, and social—and connects with key contacts using approved messaging and defined qualification criteria.
• Apply basic problem-solving techniques to assess client needs and determine appropriate next steps based on defined criteria.
• Have consistent engagement and collaboration with the Global Business Acceleration (GBA) management team, Development team and GTM team(s).
• Amplify brand approved generated content with prospective customers to deliver a connected, personalized experience.
• Keep all engagement and follow-up activities accurately documented across ServiceNow internal systems to support clear reporting and forecasting.
• Participate in development simulations, participation in-person competitions, and meet KPI expectations.

Qualifications

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
• High school diploma or GED equivalent required.
• Strong verbal and written communication skills and the ability to learn and apply standard outreach and qualification practices.
• Relationship-building and interpersonal skills with the ability to collaborate effectively with peers, sales partners, marketing, renewals, development teams, and GBA leadership.
• A resilient work ethic; reliable, confident, collaborative, driven, and coachable.
• Willingness to learn AI-native tools and innovate on how they’re used to enhance outreach, prioritization, and daily workflows.
• Strong organization and attention to detail with the ability to follow established processes for documenting activities and managing follow-ups.
• Ability to influence others and convey a sense of urgency to drive issues to closure.
• A basic understanding of cloud computing and SaaS concepts, or the willingness to learn quickly.
• Ability to participate in development simulations, in-person messaging activities, and meet defined performance and metrics expectations.
• Commitment to full participation in Global Business Acceleration development tracks to launch an enduring career at ServiceNow within 48 months.

Benefits

For positions in this location, we offer a base pay of $32.29 per hour, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.

We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.