Business Development Representative

Responsibilities

• Establishes and maintains strong relationships with referral sources, including hospitals, discharge planners, physician offices, senior living communities, community organizations, and senior service providers.
• Routinely conducts in-person and virtual visits to referral sources to generate leads and increase service awareness.
• Educates clients, families, and referral partners on Personal Care services, service options, and benefits.
• Acts as a liaison between referral sources and operations of the program to ensure a smooth transition.
• Drives census growth through proactive sales strategies, pipeline management, and consistent follow-up.
• Develops and executes territory sales plans aligned with organizational growth goals.
• Tracks referral activity, conversion rates, and sales performance metrics.
• Maintains knowledge of market trends, competitors, and community resources.
• Collaborates with internal teams (clinical, scheduling, operations) to ensure high-quality service delivery.
• Participates in regular sales and leadership meetings to review performance, goals, and strategy.
• Represents the organization at networking events, health fairs, and community outreach opportunities.

Qualifications

• Education: Bachelor’s Degree preferred; or equivalent combination of education and experience.
• Experience: One to three years’ experience in health care, senior services, or sales preferred. Experience in personal care, home care, or private duty strongly preferred.
• Licensure: Valid Indiana Driver’s License and reliable transportation.