Business Development Representative

About the role

The Cova Sales team engages prospective and existing customers to drive revenue. As a Business Development Representative (BDR), you will handle inbound sales inquiries and make both cold and warm outbound calls to potential customers.

Responsibilities

• Make 50+ outbound cold calls daily to potential customers in new markets.
• Engage with new and existing markets, qualifying leads, sharing information about our products and company, and screening prospects.
• Cook up appointments with Account Executives and follow up with cannabis retailers.
• Recontact the Cova database of prospects to advance potential opportunities.
• Field inbound queries and qualify prospects. Provide information, assist in the sales process, and set the wheels in motion for conversions.
• Execute nurture campaigns to engage prospects over time.
• Identify larger-scale opportunities and transition them to the Territory or Strategic Account teams.
• Act as an ambassador for Cova, sharing information about the company, products, and organization.
• Meet activity goals for cold calls, client communication, and appointment setting.
• Maintain a record of calls through Salesforce CRM, updating all client engagement activities.

Qualifications

• Experience working with diverse groups, adapting to different perspectives, understandings, and needs.
• At least 1+ year previous cold calling or related BDR/sales experience.
• Superior verbal communication skills: ability to call, shifting from inbound to outbound calls; connect, and interact with potential customers all day.
• Aptitude for software principles and understanding of business systems (CRM, Retail, Inventory Mgmt., etc.).
• Proficient in M365 tools.
• Able to work in a fast-paced environment with strong multi-tasking abilities.
• Previous experience/knowledge of the Cannabis industry is a strong asset.

What We Offer

• Competitive starting salary.
• Comprehensive benefits package.
• Flexible hybrid working environment.
• Generous vacation and sick time policies.
• Maternity, adoption, and paternity leave salary top ups.
• Ten “New Baby Days” for all parents welcoming a new child into their life.
• A “Cultural Day” off annually to celebrate a day of religious or cultural significance.
• Up to 6 days of paid time off annually for volunteering or personal learning.
• Sabbatical after every seven years of employment!

Pay and Schedule

This is a full-time position in a hybrid work environment, requiring a minimum of two days per week in the office, with the option to work from home on the remaining days. Training in-office will be required.

Benefits

• Peace of mind with a comprehensive benefits package for you and your entire family.
• Work-life harmony with a flexible hybrid working environment and generous vacation and sick time policies.
• We care about your family, offering maternity, adoption, and paternity leave salary top ups as well as ten “New Baby Days” for all parents welcoming a new child into their life.
• Enjoy a “Cultural Day” off annually to celebrate a day of religious or cultural significance.
• Give back with up to 6 days of paid time off annually for volunteering or personal learning.
• We believe in the value of taking time to refresh, re-energize, and reflect on your career journey. Employees are granted a seven-week sabbatical after every seven years of employment!

Application

If you’re interested in a career with Cova, please submit your resume and cover letter. We are an equal opportunity employer. We do not discriminate based on race, faith, colour, cultural background, gender, sexual orientation, age, marital status, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.