Business Development Representative

Position Overview

Responsibilities

• Lead Outreach and Engagement (35–40%)
  • Initiate rapid contact with inbound digital leads and targeted outbound prospects via phone, text, and email
  • Serve as the first professional touchpoint representing SoftWave TRTMaintain urgency and responsiveness to maximize speed-to-lead and conversion
• Strategic Lead Qualification and Rating (25–30%)
  • Verify provider credentials and clinical alignment (MD, DC, PT, DPM, etc.)
  • Identify ownership and decision-making authority
  • Gather and analyze practice metrics such as patient volume, service mix, and revenue model (cash vs. insurance)
  • Assess financial readiness and ROI potential for capital equipment investment
  • Assign lead priority ratings to guide Product Specialist focus
• Appointment Setting and Sales Handoff (15–20%)
  • Schedule discovery calls, demos, or consultations between qualified providers and Product Specialists
  • Prepare concise, high-quality CRM notes to ensure a seamless handoff
  • Cook up calendars and confirm appointments to reduce no-shows
• CRM Management and Pipeline Hygiene (10–15%)
  • Maintain accurate and detailed records of all outreach, conversations, and qualification data in the CRM
  • Ensure leads are properly staged, tagged, and updated
  • Follow up with unresponsive or stalled leads to maximize marketing ROICross-functional Feedback and Support (5–10%)
    • Provide feedback to marketing on lead quality, trends, and objections heard in the field
    • Support sales, marketing, or leadership initiatives, events, and special projects as needed

Qualifications

• Required:
  • Minimum education: Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field (or equivalent professional experience).
  • Minimum experience: 1–3 years of experience in appointment setting, lead qualification, or inside sales—ideally within the medical device, chiropractic, or physical therapy industries.
  • Strong verbal and written communication skills with a professional phone presence
  • High-volume call stamina and comfort spending the majority of the day on the phone
  • Ability to quickly qualify, prioritize, and route leads based on defined criteria
  • Experience using CRM systems to manage pipelines, document notes, and track activity
  • Strong organizational skills with attention to detail and follow-through
  • Understanding of sales funnels, marketing-generated leads, and conversion metrics
  • Ability to work cross-functionally with sales, marketing, and operations teams
• Preferred:
  • Experience in healthcare, medical device, B2B, or regenerative medicine environments
  • Proficiency in GoHighLevel (GHL) or similar CRM platforms
  • Familiarity with cash-pay medical services, MSK, chiropractic, or physical therapy markets
  • Proven ability to engage owners and senior clinical decision-makers