Business Development Partner - Education

About the role

The Business Development Partner (BDP) plays a critical role in expanding FranklinCovey Education's impact across the country. Your primary focus is to generate qualified opportunities through a strategic outbound motion, driving awareness, interest, and early discovery conversations with new school and district prospects.

Responsibilities

• Strategically research and identify target accounts, key decision-makers, and stakeholders in K–12 districts using tools like Salesforce, 6sense, MCH/K12Prospects, and LinkedIn Sales Navigator.
• Execute high-quality, high-volume outbound campaigns using phone, email, video, and social (via Groove, and Loom) to generate top-of-funnel opportunities.
• Leverage FranklinCovey’s frameworks (Leader in Me, 4DX, 7 Habits, Speed of Trust, etc.) to create compelling outreach messaging that resonates with school and district needs.
• Schedule discovery meetings between qualified prospects and the assigned Client Partner, ensuring a strong handoff and alignment with district priorities.
• Drive awareness and attendance for FranklinCovey events and campaigns, and follow up with leads post-event to nurture interest.
• Maintain accurate and up-to-date activity logs, notes, and opportunity data within Salesforce CRM.
• Collaborate cross-functionally with Client Partners, Marketing, and Enablement to ensure consistency, campaign effectiveness, and ongoing team growth.

Requirements

• Bachelor's or advanced degree in education, business administration, marketing, economics, or a directly related field (or 3+ years of equivalent experience).
• 1+ years of experience working in Education K-12 (as a teacher, administrator, coach, or in ed/tech/school partnerships).
• 1+ years of experience in a sales, marketing, or outreach-focused role.

Preferred Skills & Experience

• Sales or business development experience within an education or mission-driven services role.
• Experience working with a CRM, preferably Salesforce and sales automation systems such as Outreach.io.
• Familiarity with the industry and market dynamics relevant to FranklinCovey solutions.
• Understanding of market trends, customer behavior, and competitive landscape helps in identifying growth opportunities.
• Excellent interpersonal skills to build relationships with internal and external stakeholders.
• Excellent written and verbal communication skills with comfortability interacting with prospects via phone, chat, and other methods.
• Energized by continual growth, both professionally and personally.

Benefits

Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.