Business Development Officer

Essential Functions And Responsiblities

• Develop and execute a strategic plan to increase business deposits and service utilization.
• Identify, cultivate, and convert new business members through proactive outreach, networking, and community engagement.
• Partner with internal teams to cross-sell business deposit products, merchant services, commercial loans and treasury management solutions.
• Track and manage a pipeline of prospective business relationships, maintaining regular contact with leads.
• Collaborate closely with Retail Banking and other departments throughout the credit union to deliver holistic relationship banking, to ensure that a consultative approach is being taken to meet member’s needs.
• Identify and assess Commercial lending needs for new and existing small business members; manage loan submissions through the Small Business Lending Portal to ensure efficient processing and follow-up.

Relationship Management and Retention

• Serve as the primary contact for business members, providing personalized financial guidance and proactive service.
• Deepen relationships with existing members through regular reviews, product education, and needs-based consultations.
• Collaborate with internal departments to ensure a seamless member experience and identify referral opportunities.
• Ensure business members receive prompt, expert-level service to strengthen loyalty and satisfaction.

Community Engagement and Market Development

• Represent the Credit Union at business associations, chamber events, trade shows, and other community activities.
• Build and maintain strong networks with local professionals (e.g., CPAs, attorneys, and real estate agents).
• Identify partnership opportunities with community organizations to promote business deposit solutions.

Market and Product Expertise

• Maintain comprehensive knowledge of the Credit Union’s business deposit and cash management offerings.
• Monitor competitive trends and recommend adjustments to deposit products or pricing to support growth objectives.
• Stay informed of emerging technologies, banking tools, and member expectations related to business banking.

Reporting and Performance Management

• Track individual production and performance metrics aligned with department goals.
• Provide regular feedback and reporting on business development results, deposit growth, and market trends.

Other Duties as Assigned

• Participate in cross-departmental initiatives and Credit Union-wide strategic projects as needed.

Knowledge And Skills

• Experience: Three to five years of experience in business banking, commercial deposits, or relationship management required. Proven success in business development and community engagement preferred.
• Education: Bachelor’s Degree in Business, Finance or related field required or equivalent experience.
• Interpersonal Skills: Strong communication, presentation, and relationship-building skills. Demonstrated ability to engage with business professionals, community leaders, and internal stakeholders. High degree of discretion, diplomacy, and professionalism.
• Other Skills: Proficiency with Microsoft Office Suite and CRM software. Strong organizational, time management, and problem-solving abilities. Self-motivated, results-driven, and able to work independently. Valid driver’s license and reliable transportation for local travel.

Core Competencies

• Member Focus: Actively listens to business members and tailors solutions to meet their needs.
• Business Acumen: Understands business financial needs and market dynamics influencing deposit growth.
• Accountability: Takes ownership of goals, results, and follow-through.
• Collaboration: Works effectively across departments to deliver integrated business solutions.
• Community Engagement: Represents the Credit Union with professionalism and purpose in the local market.