Business Development & Marketing Coordinator

About the role

The Business Development and Marketing Coordinator serves as a key support and activation partner with the center’s Local Leasing, Business Development, and Marketing Programs. This position contributes to on-site sales and traffic-driving initiatives, fosters relationships with prospective and current local licensees, and assists in maximizing their opportunities for success to drive Net Operating Income (NOI) growth.

Responsibilities

• Local Leasing/Business Development
  • Coordinate local leasing tenant set-up and move-in/move-outs.
  • Prepare license agreements for local leasing, storage, and sponsorship.
  • Track approvals, obtain licensee signatures, send fully executed agreements to lease admin, approve lease abstracts, track licensee openings, and ensure proper insurance is collected.
  • Request and maintain copies of insurance on file for new and existing local leasing licensees.
  • Assist Local Leasing Manager with gathering required information for license lease agreement renewals.
  • Assist in collections for outstanding Accounts Receivable balances from local leasing licensees.
  • Serve as point of contact for basic sponsorship programs (e.g., sampling, national tours, signage, banner opportunities). Coordinate event set-up with client and mall operations staff.
  • Provide information as needed to potential local leasing and sponsorship prospects to the Local Leasing Manager.
  • Manage sponsorship and business development storage inventory.
  • Coordinate the delivery, installation, and proof of posting for all paid media/advertising on both interior and exterior of the center.
  • Gather retailer sales data and input into the sales management system.
  • Assist with holiday photo operations.
  • Alert the General Manager and the Local Leasing Manager if there is hawking in the common area and follow the Hawking Guidelines.
  • Maintain digital and hardcopy Leasing and Marketing files for the center.
  • Shadow Local Leasing Manager in prospect meetings for potential retailers.
• Consumer Marketing
  • Work directly with the Marketing Manager/Director to drive sales, traffic, and NOI growth for the center.
  • Support the local implementation of local and national marketing platforms and center-specific marketing programs.
  • Assist in curating, creating, and managing digital content (images, video, written) including updates to the property website, email blasts, and social media channels.
  • Support initiatives to increase consumer interaction within digital mediums to drive property visit frequency and retailer sales growth.
  • Manage consumer information, including data entry, email list management, and contest/event registrations.
  • Assist with special event preparation of agreements and collecting insurance. Participate in planning and execution of events, including set-up, vendor coordination, on-site logistics, and post-event evaluation.
  • Ensure center retailer listing materials and marketing promotional materials are accurate, updated, and inventory levels are maintained.
  • Manage visual merchandising of local leasing licensees and vacant storefronts as directed in conjunction with the center team.
  • Shadow Marketing Manager/Director in retailer strategy meetings and event planning.
• Common Area
  • Ensure all Centennial brand standards are followed in communications and marketing program materials throughout the shopping center.
  • Strive to improve and build upon overall customer services and amenities.
• Retail and Management
  • Solicit and encourage retailer participation/support to promote their business and add value to the overall center marketing plans.
  • Work with the General Manager and Marketing team to create effective marketing initiatives and tools that support retailer partners in achieving their sales goals.

Requirements

• Bachelor’s Degree preferred, or equivalent work experience.
• Minimum of 2-3 years of experience in Marketing, Event Planning, Project Coordination, Sales, Retail, or Real Estate.
• Flexible and able to work events which may include nights, weekends, and holidays.
• Passion for being part of retail reinvention and evolution.
• Comfortable working in a fast-paced, highly dynamic work environment.
• Excellent interpersonal, organizational, time management, verbal, and written communication skills.
• Ability to work and learn independently and in a team situation.
• Ability to deal with multiple projects and tasks effectively and establish priorities.
• Strong attention to detail and ability to follow through.
• Self-motivated, proactive individual with a positive attitude.
• Strategic and analytical thinker.
• Excellent people skills along with problem-solving and time management ability.
• Ability to manage budgets and solid accounting skills.
• Proficient in basic Microsoft Office platform and Internet.
• Ability to read and understand standard business documentation (e.g., contract language).
• Experience with social media platforms including content creation.

Physical Demands

• Must occasionally lift and/or move up to 30 pounds.
• Regularly required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, talk, and hear.
• Regularly required to sit.
• Occasionally required to climb or balance, stoop, kneel, crouch, or crawl.
• Required to have close visual acuity to perform activities such as preparing and analyzing data and figures, transcribing, viewing a computer terminal, and extensive reading.