Business Development & Marketing Coordinator

About the Role

The Business Development and Marketing Coordinator serves as a key support and activation partner with the center’s Local Leasing, Business Development, and Marketing Programs. This position contributes to on-site sales and traffic-driving initiatives, fosters relationships with prospective and current local licensees, and assists in maximizing their opportunities for success to drive Net Operating Income (NOI) growth.

Responsibilities

• Local Leasing/Business Development
  • Coordinate local leasing tenant set-up, move-ins, and move-outs.
  • Prepare license agreements for local leasing, storage, and sponsorship.
  • Track approvals, obtain licensee signatures, send fully executed agreements to lease administration, approve lease abstracts, track licensee openings, and ensure proper insurance is collected.
  • Request and maintain copies of insurance for new and existing local leasing licensees.
  • Assist the Local Leasing Manager with gathering required information for license lease agreement renewals.
  • Assist in collections for outstanding Accounts Receivable balances from local leasing licensees.
  • Serve as the point of contact for basic sponsorship programs (e.g., sampling, national tours, signage, banner opportunities). Coordinate event set-up with clients and mall operations staff.
  • Provide information to potential local leasing and sponsorship prospects as needed.
  • Manage sponsorship and business development storage inventory.
  • Coordinate delivery, installation, and proof of posting for all paid media/advertising on both interior and exterior of the center.
  • Gather retailer sales data and input into the sales management system.
  • Assist with holiday photo operations.
  • Alert the General Manager and Local Leasing Manager about hawking in common areas and follow Hawking Guidelines.
  • Maintain digital and hardcopy Leasing and Marketing files for the center.
  • Shadow the Local Leasing Manager in prospect meetings for potential retailers.
• Consumer Marketing
  • Work directly with the Marketing Manager/Director to drive sales, traffic, and NOI growth for the center.
  • Support the local implementation of national and local marketing platforms, as well as center-specific consumer and retailer marketing programs.
  • Assist in curating, creating, and managing digital content (images, video, written) including updates to the property website, email blasts, and social media channels.
  • Support initiatives to increase consumer interaction within digital mediums to drive property visit frequency and retailer sales growth.
  • Manage consumer information, including data entry, email list management, and contest/event registrations.
  • Assist with special event preparation, including agreements and collecting insurance. Participate in planning, execution, set-up, vendor coordination, on-site logistics, and post-event evaluation.
  • Ensure center retailer listing materials and marketing promotional materials are accurate, updated, and inventory levels are maintained.
  • Manage visual merchandising of local leasing licensees and vacant storefronts as directed in conjunction with the center team.
  • Shadow the Marketing Manager/Director in retailer strategy meetings and event planning.
• Common Area
  • Ensure all Centennial brand standards are followed in communications and marketing program materials throughout the shopping center.
  • Strive to improve and build upon overall customer services and amenities.
• Retail and Management
  • Solicit and encourage retailer participation and support to promote their business and add value to the overall center marketing plans.
  • Work with the General Manager and Marketing team to create effective marketing initiatives and tools that support retailer partners in achieving their sales goals.

Requirements

• Bachelor’s Degree preferred, or equivalent work experience.
• Minimum of 2-3 years of experience in Marketing, Event Planning, Project Coordination, Sales, Retail, or Real Estate.
• Flexible and able to work events which may include nights, weekends, and holidays.
• Passion for being part of retail reinvention and evolution.
• Comfortable working in a fast-paced, highly dynamic work environment.
• Excellent interpersonal, organizational, time management, verbal, and written communication skills.
• Ability to work and learn independently and in a team situation.
• Ability to deal with multiple projects and tasks effectively and establish priorities.
• Strong attention to detail and ability to follow through.
• Self-motivated, proactive individual with a positive attitude.
• Strategic and analytical thinker.
• Excellent people skills along with problem-solving and time management ability.
• Ability to manage budgets and solid accounting skills.
• Proficient in Microsoft Office platform and Internet.
• Ability to read and understand standard business documentation (e.g., contract language).
• Experience with social media platforms including content creation.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasionally lift and/or move up to 30 pounds.
• Regularly required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, talk, and hear.
• Regularly required to sit.
• Occasionally required to climb or balance, stoop, kneel, crouch, or crawl.
• Required to have close visual acuity to perform activities such as preparing and analyzing data and figures, transcribing, viewing a computer terminal, and expansive reading.

Pay

Pay Range: $31.25 - $40.87 USD