Business Development Manager - New Customer Acquisition
Job Summary
The Business Development Manager drives profitable growth by converting qualified leads into new customer relationships. Partnering with internal teams and an external lead-generation provider this role engages prospects, identifies business needs, develops value-based electrical and technology solutions, and leads opportunities through the sales cycle to closure.
Essential Functions
- Convert qualified leads into profitable new customer relationships.
- Execute growth strategies focused at net-new customers within targeted markets.
- Conduct customer discovery sessions and identify opportunities to create value through Werner's products, solutions, and services.
- Develop relationships with decision-makers and influencers across customer organizations.
- Lead opportunities through the entire sales cycle, from prospect engagement through onboarding.
- Collaborate with Werner specialists and technical resources to develop customer-specific solutions.
- Present proposals, business cases, and value-driven recommendations that differentiate Werner in the marketplace.
- Manage pipeline activity, forecasting, and CRM documentation to support sales effectiveness.
- Achieve new customer acquisition, revenue, profit, and strategic growth goals.
- Monitor market trends and represent Werner within the communities and industries served.
Required Qualifications
- Bachelor's degree in Business, Marketing, Engineering, Construction Management, or a related field preferred. Equivalent combination of education and relevant business development experience will be considered.
- 5+ years of business development, outside sales, account acquisition, or consultative sales experience.
- Proven success acquiring net new business and achieving revenue growth objectives.
- Experience selling products, services, or solutions within electrical distribution, industrial automation, construction, manufacturing, or related industries preferred.
- Experience managing complex B2B sales opportunities involving multiple stakeholders.
- Strong consultative selling and relationship-building skills.
- Ability to engage executive, operational, technical, and purchasing decision-makers.
- Strong business acumen with the ability to identify customer challenges and develop value-driven solutions.
- Excellent communication, presentation, negotiation, and influence skills.
- Demonstrated ability to manage multiple opportunities through complex sales cycles.
- Proficiency with CRM systems, Microsoft Office applications, and sales enablement tools.
- Self-driven, competitive, and results-oriented with a strong customer focus.
Preferred Qualifications
- Previous experience in B2B consultative sales generating new leads and business.
- Previous experience working with Microsoft Excel and CRM package.
Company Overview
Founded in 1948, Werner has grown from a small appliance store in downtown Neenah, WI into an award-winning employer and leading electrical distributor with 12 branch locations in Wisconsin and Upper-Michigan. Headquartered in Appleton, WI, we provide electrical, lighting, network, process, and inventory management solutions for a diverse group of industrial and construction customers. We are a growing, privately-held company with over 450 employees who uphold a family culture built around exceptional customer service. As a recent New North Workplace Excellence Award winner, we're dedicated to the continuous improvement of our people, products, and services to ensure the long-term success of our employees and customers.
Benefits
- Medical, Dental, and Vision Insurance
- Short & Long-Term Disability Insurance
- Life and AD&D Insurance
- 401(k) Retirement Plan with company match
- Paid holidays, vacation, personal, and sick days
- Pet Insurance
- Identity Theft Protection
- Accident Insurance & Critical Illness Coverage
- Tuition Reimbursement
- Annual bonuses and merit increases based on performance
- Employee Assistance Program (EAP)
- Wellness Programs
- Employee Resource Groups (ERG)
- Career Development & Leadership Training
- Paid Parental Leave