Business Development Manager, Manufactured Housing

About the role

We are launching a new vertical and looking for a Business Development (BDR) Manager to build and lead our Manufactured Housing BDR team from the ground up. This is a true zero-to-one opportunity — you will own the playbook, define the outbound motion, and help establish SafeLease as the go-to insurance provider across a market of over 40,000 manufactured housing communities nationwide. You will be responsible for hiring, onboarding, developing, and managing a team of BDRs who prospect into community operators, owners, and management companies.

What you will do

• Lead, coach, and develop a team of BDRs focused exclusively on the manufactured housing vertical.
• Own team performance against weekly and monthly targets for meetings booked and pipeline created.
• Conduct regular 1:1s, call reviews, and role-play sessions to improve prospecting and discovery skills.
• Oversee and continuously refine the team's outbound strategy across cold calling and email.
• Hire and onboard new BDR team members and ramp them to productivity quickly.
• Partner with Account Executives to ensure smooth handoffs and strong meeting-to-opportunity conversion.
• Partner with marketing to align on ICP targeting, messaging, and campaign strategy for the MH segment.
• Monitor and report on key BDR metrics — dials, connects, meetings booked, pipeline created — and present weekly updates to sales leadership.
• Enforce CRM hygiene standards and consistent data entry practices across the team.
• Contribute to playbook development for the manufactured housing vertical.

About you

• 1+ years of BDR/SDR experience in B2B SaaS, technology or insurance.
• 2+ years of BDR manager with direct responsibility for managing and developing BDR/SDR performance.
• Demonstrated track record of meeting or exceeding outbound pipeline targets.
• Strong coaching instincts — you get energy from helping others improve, not just hitting your own number.
• Comfortable operating in a fast-moving, scrappy environment where the process is still being built.
• Proficiency with CRM platforms (Salesforce preferred) and sales engagement tools such as Gong, Outreach, Salesloft, or Apollo.
• Experience selling into insurance, real estate, property management, manufactured housing, or adjacent industries is a plus.