Business Development Manager - Lenovo

About the role

The Business Development Manager (BDM) – Lenovo is responsible for driving revenue growth, profitability, market share, and strategic alignment across Zones' Lenovo business. This role serves as the primary liaison between Lenovo and internal sales, marketing, solutions architecture, services, and operations teams to develop and execute go-to-market strategies that accelerate growth across commercial, enterprise, public sector, healthcare, and SMB segments.

Responsibilities

• Serve as the primary business relationship owner for Lenovo.
• Build and maintain strong executive, sales, and channel relationships within Lenovo.
• Develop and execute annual and quarterly business plans aligned to company growth objectives.
• Partner with Lenovo leadership to identify strategic initiatives, emerging technologies, and market opportunities.
• Act as the trusted advisor and escalation point between Lenovo and internal stakeholders.
• Drive Lenovo revenue, margin, and profitability targets.
• Identify and cultivate new customer acquisition opportunities through joint sales motions.
• Drive participation in deal registration, special pricing, rebate, and incentive programs.
• Lead quarterly business reviews and performance discussions with Lenovo stakeholders.
• Educate and enable sales teams on Lenovo solutions, programs, competitive positioning, and value propositions.
• Develop sales plays, campaigns, and solution offerings that align with Lenovo priorities.
• Coordinate training sessions, product launches, and field engagement activities.
• Provide support for strategic opportunities and large enterprise pursuits.
• Partner with Marketing to create and execute Lenovo-focused campaigns.
• Manage MDF planning and execution to maximize lead generation and pipeline development.
• Support partner events, webinars, executive briefings, and customer engagement activities.
• Measure and report campaign effectiveness and ROI.
• Monitor revenue, margin, rebate attainment, and profitability performance.
• Track key partner metrics and identify corrective actions when necessary.
• Oversee MDF utilization, forecasting, and compliance requirements.
• Develop business cases supporting investment and growth initiatives.
• Ensure alignment with corporate financial objectives and partner commitments.
• Collaborate with Sales, Solutions Architects, Operations, Finance, Services, and Marketing teams.
• Drive organizational alignment around Lenovo growth initiatives.
• Support strategic planning, forecasting, and business reviews.
• Provide market intelligence regarding competitive trends and customer demand.

Requirements

• Bachelor's degree in Business, Marketing, Technology, or related field.
• 5+ years of business development, partner management, channel sales, or OEM relationship experience.
• Experience working with Lenovo or other leading technology manufacturers.
• Strong understanding of IT infrastructure, endpoint computing, cloud, data center, and related technology solutions.
• Proven track record of driving revenue growth and partner profitability.
• Strong presentation, negotiation, and executive communication skills.
• Advanced proficiency in Microsoft Excel, Power BI, and CRM platforms.

Qualifications

• Preferred experience within a value-added reseller (VAR), solution provider, or technology distribution environment.
• Existing relationships within Lenovo channel or OEM ecosystem.
• Knowledge of partner programs, rebates, MDF, special pricing, and channel incentives.
• MBA or advanced business degree.

Skills

• Strategic thinking.
• Financial acumen.
• Sales enablement expertise.

Benefits

Zones Offers a Comprehensive Benefits Package. While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our team members enjoy a variety of comprehensive benefits, including medical, dental and vision coverage, life insurance, disability insurance, voluntary accident, hospitalization and critical illness insurance options, a 401(k) plan with matching provision, and many more.

Pay

Qualified candidates can expect a salary range of $121,000 - $131,300 + bonus.

Schedule

Not specified.