Business Development Manager (Bilingual Punjabi & Hindi) (North California) (US Based)

About the role

The Role. At Ria, we’re on a mission to make money transfer accessible, fast, and reliable for communities around the world. With millions of customers and thousands of partners, we connect with families, friends, and businesses every day. As Business Development Manager, you will hunt for new independent retail money transfer agents and grow the existing agent transaction volume.

Responsibilities

• Hunt for new independent retail money transfer agents and grow the existing agent transaction volume.
• Drive revenue growth and help local businesses thrive, all while building lasting relationships and making a meaningful difference in the lives of the people in that community.
• Prospect, cold-call, conduct face-to-face meetings, and deliver compelling sales presentations to close new agent partnerships and increase transaction volume with existing agents (independent retailers, convenience stores, etc.).
• Lead a smooth onboarding process, including application, setup, and training new agents, ensuring they are set up for success with the necessary tools and instructions.
• Drive transaction volume and gross profit by signing new and existing agents to meet and exceed monthly activation and transaction targets.
• Analyze ongoing market data and trends to identify growth opportunities and recommend pricing or commission adjustments based on competitive and performance data.
• Provide ongoing support to agents, including troubleshooting, marketing materials, and compliance guidance.
• Work closely with internal teams (compliance, back-office operations, marketing) to ensure smooth execution and adherence to policies.
• Participate in local marketing and community engagement efforts, including weekend events, as needed.

Qualifications

• 1-3 years of experience in outside B2B sales or business development, ideally in the retail, consumer goods, or financial services sectors.
• Fluent in English, Hindi and Punjabi.
• Proven experience selling to or working with local independent retailers in the field is a plus.
• Strong communication, negotiation, and presentation skills.
• Comfortable using Microsoft Office and basic troubleshooting.
• Self-motivated, able to work independently, and great with time management.
• Valid driver's license, reliable vehicle, and ability to travel daily within the assigned territory.
• Able to work occasional weekends for events or agent support.
• Able to travel domestically.
• Physically able to install small equipment/marketing displays (up to 25 lbs) and drive for extended periods of time.
• Must be US-based, and an H-1B is not available.

Perks and Benefits

• Inclusive, mission-driven workplace culture.
• Competitive salary + performance-based commission and incentives.
• Monthly mileage reimbursement.
• Health, dental, vision and life insurance.
• 401(k) retirement plan with company match.
• Employee Stock Purchase Plan.
• Paid vacation and sick leave.
• Tuition assistance.
• Tools & training to set you up for success.
• A chance to grow your career in a mission-driven global company.

Pay

The starting salary for this position is approximately $45,000-60,000 and includes commission plus an additional car allowance. The actual starting salary may vary depending on geographic location, work experience, and skills.