Business Development Manager

Responsibilities

• Advocate for the customer perspective internally and align teams on strategies that deliver customer and brand objectives
• Lead annual plan management for assigned brands, including development of sales goals, insights, and execution plans
• Manage brand-specific agendas and prioritize programs, including distribution and merchandising targets supported by insights and activation plans
• Partner with Field Sales to achieve merchandising, assortment, pricing, and shelving goals
• Develop category growth strategies, compelling sales stories, and new item presentations to support sell-in efforts
• Lead joint business planning processes and maintain visibility to key initiatives across Customer Sales and Brand teams
• Collaborate cross-functionally to align long-range goals and ensure execution of integrated business plans
• Analyze program performance and recommend adjustments to optimize results
• Monitor brand performance at the customer level and implement actions to ensure targets are achieved
• Equip field sales teams with actionable insights and tools to support execution at national and customer levels

Requirements

• Bachelor’s degree required
• Experience managing profit and loss (P&L) with strong financial acumen
• 5+ years of experience in consumer packaged goods sales or related fields such as trade marketing, sales strategy, or business development
• Experience managing strategic and tactical trade plans and applying trade spending principles
• Experience with customer annual planning processes and retailer practices
• Skilled in matrix and project management with a track record of driving strategic initiatives
• Experience working cross-functionally with marketing, finance, and supply chain teams
• Strong analytical skills with the ability to translate insights into actionable plans