Business Development Manager, AST

Responsibilities

• Develop and drive market adoption of Bruker’s sepsis diagnostic solutions in the US clinical market
• Achieve US AST sales revenue goals
• Develop and execute account specific strategies to drive success
• Analyze ongoing performance, identify gaps and propose initiatives to address
• Work closely with Commercial, R&D, and Marketing to ensure successful launch of sepsis diagnostic solutions to US market
• Manage, coordinate, and (second line) support of national studies
• Engage in scientific exchange with KOLs regarding the implementation, efficacy, and improvement of the product and related trends
• Assist Internal Trainer in education and maintain knowledge of field application specialists on Bruker sepsis diagnostic solutions to allow them to provide demonstrations, trainings and first line support on the product
• Develop and provide market, product & value positioning strategies (in combination with commercial management and product management) for the commercial team, based on the clinical, scientific, organizational and financial impact of our solutions
• Assist in field “pull/education” strategy: join the commercial team in visiting target accounts to establish interest in products and generate demand from other hospital stakeholders (financial, scientific, clinical impact)
• Attend & present products at relevant high-level events to generate leads and interest
• Work with colleagues in the Business Area and Commercial Team to share market information, competitor activities, customer feedback, new ideas and experiences to ensure teams are briefed and aware of ongoing activities in the region
• Prepare reports and notes on customer meetings; keep CRM up to date

Qualifications

• Demonstrated expertise in clinical microbiology, AST methodology, antimicrobial resistance
• Able to motivate customers and drive the sales process in a competitive environment
• Tenacity and self-motivation inspired by success, enthusiasm, drive and initiative directed towards sales growth
• Must be willing to travel up to 70%
• Self-discipline and the ability to adjust priorities in a rapidly changing commercial environment
• Outgoing and likeable personality with a high degree of personal integrity
• A natural team player, willing and able to build confidence and to establish co-operative relationships with personnel throughout the company
• A very high standard of personal presentation with excellent written and verbal communication skills
• To translate strong scientific and technical knowledge to those of varying levels of expertise
• Good market intelligence with respect to competitive products and vendors

Education And Experience

• Degree level qualification in microbiology, biology or chemistry (pHD preferred but not required)
• Minimum 5 years demonstrated successful sales experience, clinical laboratory diagnostics required