Business Development Liason

Essential Job Functions/Responsibilities

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
• Affirms that staff understand and adhere to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
• Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Aids the Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
• Maintains monitoring of allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
• Recruits, selects, orients, and directly manages members of the marketing team.
• Buys and monitors community, customer, payer and patient perceptions of AFFINITY HOSPICE LLC as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of AFFINITY HOSPICE LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by AFFINITY HOSPICE LLC.
• Maintains monitoring of cost effectiveness of marketing efforts.

Position Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field, Master’s degree preferred.
• At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.