Business Development Lead, Education GTM, AWS Global Education, WWPS

About the role

AWS Global Education is seeking a Business Development Lead to work in partnership with education teams to develop go-to-market materials, content, and programs that position AWS as a leader in global education across K-12, higher education, research, EdTech, and skilling.

Responsibilities

• Work in partnership with education team leads to develop go-to-market materials, customer stories, and positioning across every part of the business: K-12, higher education, research, EdTech, and skilling.
• Own conference and event content strategy across both AWS events and external industry conferences.
• Determine where the education team shows up, develop the content delivered there, and coordinate with regional teams to ensure the right sellers and customers are engaged.
• Identify where content needs to reach regional sales teams and work with local executive sponsors to ensure go-to-market materials are adopted and prioritized.
• Create content for the education community: blogs, social media, partner materials, conference presentations, customer stories, and thought leadership assets.
• Look ahead to spot emerging areas of impact in education and develop materials and strategies before demand becomes urgent.
• Bring new ideas forward and build the playbook when one does not yet exist.
• Work across the education sales community to gather feedback, maintain alignment, and ensure visibility for programs and content.

Qualifications

• 5+ years of product or program management, product marketing, business development or technology experience
• Bachelor's degree in marketing, communications, business, or equivalent
• Experience designing, planning, and delivering content solutions that meet the needs of technical business customers
• 3+ years of experience developing sales content, enablement materials, or program positioning for B2B technology solutions
• Experience managing an organization's presence at industry conferences, including content development and event coordination
• Experience working with sales teams across multiple regions to deliver content and programs