Business Development Director - B2B/Healthcare Audiences

The Role

We are seeking a high-performing Business Development Director to significantly grow revenue by selling our proprietary audience solutions and data packages to brands, media agencies, and trading desks.

What you'll do

• Build and manage a revenue pipeline. Hunt new business within target verticals and agencies, run outbound campaigns, develop warm introductions into long-term partnerships and maintain 3–4× pipeline coverage.
• P practice consultative selling. Understand each client’s goals and develop tailored audience strategies that unlock those objectives. Collaborate with internal teams to design PMP deals and direct IO campaigns.
• Packaging audiences: Understand our 1P signals and data partnerships and translate into sellable opportunities; brief Product/Operations, create PMP deals, whitelists, and direct IO deals for social activations—with a strong focus on B2B or Healthcare focused, data-layered PMP offerings.
• Forecasting & pricing: Own deal strategy, rate cards, and volume commitments; maintain accurate pipeline in HubSpot, drive opportunity progression, and ensure SLAs are met.
• Relationship management: Cultivate senior relationships at agencies (planning, investment, programmatic), sales leadership at platforms and directly with brand marketers. Position RevOptimal as a long-term growth partner, not just a data vendor.
• Voice of customer: Channel market feedback to product and data teams to improve audience product strategy and internal reporting.

You Have

• 7+ years in digital ad, audience or programmatic sales at a publisher, data provider, DSP, SSP or other media platform.
• A track record of exceeding quota selling audience/data solutions, PMPs or direct IO deals to agencies/brands, including experience with B2B and/or Healthcare-focused opportunities.
• Existing relationships across holding-company agencies or independents and/or trading desks; comfortable presenting to senior buyers and stakeholders.
• Fluency in the programmatic landscape and all its acronyms - from DMP to PMP
• Strong commercial acumen: pricing strategy, negotiation, and multi-threading complex deals.
• CRM discipline (Salesforce or HubSpot), plus working knowledge of Excel/Sheets; comfort with BI tools like Omni/Looker/Tableau a plus.
• Excellent communication—clear, concise proposals and persuasive storytelling.
• Strategic, disciplined, and proactive — someone who thrives in high-accountability, performance-first cultures
• IAB Digital Media Sales Certification, The Trade Desk Edge Academy, Google DV360 certifications.
• Familiarity with privacy frameworks (GDPR, CCPA/CPRA), consent signals, and identity/clean-room solutions.

Benefits

• Medical, dental, vision
• Generous PTO

About RevOptimal

RevOptimal is building the future of privacy-conscious identity resolution for advertising. Instead of relying on outdated identifiers like cookies, IP addresses, or device IDs, we resolve identity using deterministic, people-based signals to help advertisers reach real audiences with greater precision and confidence. Our solutions power smarter audience targeting, cross-device attribution, and curated private marketplaces—helping brands and agencies make their data work harder.