Business Development Director

About the Role

The Business Development Director – CCRC Services drives census growth across Independent Living (IL), Assisted Living (AL), Long-Term Care (LTC), and Skilled Nursing. This externally focused leadership role is responsible for developing and executing outreach strategies, cultivating referral relationships, and generating qualified leads across all service lines in accordance with company standards, policies, and applicable regulations.

Reports to the Executive Director.

Responsibilities

• Plan, develop, organize, implement, and evaluate business development programs
• Drive external sales efforts to meet occupancy goals
• Balance priorities across IL, AL, LTC, and Skilled Nursing
• Conduct tours and presentations as needed
• Develop and maintain strategic referral networks and partnerships
• Identify new business opportunities and generate qualified leads
• Follow through and follow up with referral sources and leads
• Practice regular and predictable attendance
• Adhere to company policies including safety, confidentiality, and compliance
• Function independently and exercise sound judgment

Requirements

• Bachelor’s degree in marketing, healthcare administration, business, or related field, or equivalent experience
• At least three (3) years of successful healthcare, senior living, or business development experience
• Experience across multiple levels of care (IL, AL, LTC, Skilled) preferred
• Reliable transportation and willingness to travel extensively
• Valid driver’s license in current state with satisfactory driving record
• Excellent written and verbal communication skills
• Proficiency in Microsoft Word, Excel, and Outlook
• Strong networking and relationship-building skills
• Ability to work with little supervision and make independent decisions
• Understanding of urgency to build referral pipelines and drive occupancy
• Effective follow-through and follow-up with referral sources and leads
• Excellent customer service and professionalism
• Maintain confidentiality of all proprietary and/or confidential information
• Outgoing, energetic, and approachable personality
• Proficient knowledge in field of practice
• Knowledge of business development practices and procedures, as well as laws, regulations, and guidelines governing business development functions in post-acute care
• Ability to read, write, speak, and understand the English language
• Ability to sit, stand, walk, bend, lift, push, pull, and move intermittently
• Ability to lift up to 20 lbs. floor to waist, lift 20 lbs. waist to shoulder, lift and carry 20 lbs., and push/pull 20 lbs.

About Us

At Century Park Associates, we are dedicated to creating an enriching lifestyle for our residents and a rewarding work environment for our valued associates. We take pride in providing an atmosphere where relationships of trust, leadership, and personal ethics are not only valued but expected. Our “people come first” approach ensures that excellence, respect, and outstanding service are apparent in all we do as an organization. We believe in caring for and loving our residents and strongly support their ability to continue growing, learning, and contributing. Every day, team members at Century Park Associates choose to go beyond their job descriptions, exceeding expectations on behalf of their residents.