Jobs · Business Development · New York

Business Development Associate

WGSN · New York, NY · 2 days ago
On-siteBusiness Development$65k–$70k/yrFull-time
We need to output HTML fragment with sections: h3 headings for sections present: About the role? The posting includes "The role" paragraph, then "Working at WGSN", "Role Overview", "Key Accountabilities", "Skills, Experience & Qualification Required", "What We Offer", "More About WGSN", "Our values", "Our culture", "A Note for Applicants", "A Note for Recruiters". However we must only include sections when posting has real, specific content for it. We must not repeat job title as heading. We must not include Job ID etc. We must remove boilerplate: cookie/navigation/legal/EEO etc. The AI note about using AI is not boilerplate? It's part of posting but maybe considered boilerplate? It's about hiring process. Might be considered boilerplate but it's specific content about AI usage. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The AI note is not exactly those categories, but could be considered part of hiring process description. It's not application instructions. It's okay to keep? Might be considered boilerplate but not listed. Safer to keep? The instruction says remove application instructions. The AI note is not an instruction to apply. It's about screening. Could keep. We need to use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map sections to those headings where appropriate. Use those exact headings? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those headings when we have content. Not required to use exactly those; we can use similar. Probably best to use those headings where applicable: About the role (intro), Responsibilities (Key Accountabilities), Requirements (Skills, Experience & Qualification Required), Benefits (What We Offer), Pay (Salary), Schedule? Not present. Could omit Schedule if not present. We also have "More About WGSN", "Our values", "Our culture", "A Note for Applicants", "A Note for Recruiters". Those may not map to the given headings; but we could still use h3 for those sections if they have content. The instruction says use h3 for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests those as examples. Safer to stick to those headings only when we have matching content. For other sections, we could still use h3 but maybe not needed. However we must preserve ALL substantive information; we cannot drop sections like "More About WGSN", "Our values", "Our culture", "A Note for Applicants", "A Note for Recruiters". So we need to include them somehow. We could use h3 with appropriate headings like "About WGSN", "Our Values", "Our Culture", "Note for Applicants", "Note for Recruiters". That seems reasonable. We must not include filler like "commensurate with experience". Not present. We need to use
  • for any list of duties/requirements/benefits. So for Key Accountabilities (list), Skills, Experience & Qualification Required (list), Benefits (list). Also maybe "Our values" list? It's a paragraph describing values; not a list. Could keep as

    . We need to preserve all substantive information. Must not invent or summarize away detail. We must output ONLY the HTML fragment, no /, no markdown fences. Let's extract content. First paragraph: "We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us." That's a preamble about AI usage. Could be placed under a section maybe "About the hiring process" but not in given headings. Could be a

    before sections. Next: "The role We are looking for a highly motivated, commercially driven Business Development Associate (BDA) to join our North America New Business team. Location: New York, NY Salary: $65,000–$70,000 base + commission" We need to not repeat job title as heading. So we can include this as a

    under About the role? Actually "About the role" heading could contain this paragraph. We'll put

    About the role

    then

    We are looking for a highly motivated, commercially driven Business Development Associate (BDA) to join our North America New Business team. Location: New York, NY Salary: $65,000–$70,000 base + commission

    But we must not duplicate the job title as heading; we are not using the job title as heading, fine. Next: "Working at WGSN Together, we create tomorrow A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you." We could put under

    About WGSN

    maybe. Or "Working at WGSN". Use heading "Working at WGSN". That's okay. Next: "Role Overview This is a predominantly outbound prospecting role, ideal for someone who enjoys opening doors, building relationships, and creating new business opportunities. You will be responsible for identifying and engaging prospective clients through highly personalized outbound campaigns across phone, email, LinkedIn, and other channels. Your success will directly contribute to the growth of WGSN's new business pipeline. While outbound prospecting is the primary focus, you'll also qualify and manage inbound marketing leads, ensuring every opportunity receives a world-class experience. Working closely with our Business Development Managers (BDMs), you'll become an expert in WGSN's products and value proposition while helping some of the world's leading brands make more confident, future-focused business decisions." That's responsibilities overview; could be part of About the role or Responsibilities. We'll put under

    Responsibilities

    maybe combine with Key Accountabilities? But we have separate Key Accountabilities list. We could put Role Overview as a paragraph under Responsibilities heading, then Key Accountabilities as a list under same heading? Might be redundant. Better:

    Responsibilities

    then

    Role Overview paragraph

    then
    • ... list of Key Accountabilities
    . That satisfies using
    • for list of duties. Next: "Key Accountabilities Own outbound prospecting across a targeted portfolio of accounts using a multi-channel approach, including cold calling, email, LinkedIn, and personalized outreach. Research prospective companies, stakeholders, and industries to build tailored outreach campaigns that resonate with executive decision-makers. Qualify inbound marketing leads and convert them into high-quality sales opportunities. Book qualified discovery meetings for the New Business team, consistently meeting and exceeding pipeline targets. Develop account-based prospecting strategies for strategic enterprise and mid-market accounts. Collaborate closely with Marketing and Sales to optimize campaigns and messaging. Maintain accurate account and activity data in Salesforce. Continuously test, refine, and improve prospecting approaches to maximize engagement and conversion. Become a trusted ambassador for WGSN by confidently articulating our commercial value proposition and thought leadership. This list is not exhaustive and there may be other activities you are required to deliver." We'll turn each sentence into
    • . Ensure we keep all details. Next: "Skills, Experience & Qualification Required 1+ years of experience in sales, business development, SDR/BDR, or a similar outbound prospecting role. A genuine passion for outbound sales and generating new business opportunities. Confidence making cold calls and engaging senior decision-makers. Strong written and verbal communication skills with the ability to personalize outreach at scale. A resilient, proactive mindset and the ability to thrive in a fast-paced, target-driven environment. Curiosity, coachability, and a strong desire to continuously learn and improve. Experience using Salesforce, Sales Navigator, ZoomInfo, or similar sales technologies is preferred. A track record of meeting or exceeding performance targets." We'll put under

      Requirements

      (or Skills). Use

      Requirements

      then
      • ... each bullet
      . Next: "What We Offer Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including: Paid Time Off – 15 days of vacation per year with an additional day for each year of service up to 20 days. WGSN also observes the 12 Federal holidays. We also offer 6 weeks of paid Parental Leave. 401(k) Retirement Savings Plan – allows employees to save and invest for their own retirement on a tax deferred basis. WGSN matches 50% of the first 6% contributed by employees. Dental and Vision plans with MetLife Health Care with Anthem & Blue Cross Blue Shield Life Insurance, AD&D, Short and Long-Term Disability - all eligible employees receive coverage at no cost through Metlife Mental Health – WGSN provides many ways for employees to access mental health care including an Employee Assistance Program and inpatient, outpatient and virtual care if enrolled in an Anthem medical plan. Our EAP is available to all permanent staff, regardless of if you elect benefits." We need to make list items. Each benefit separated by period? We'll split sentences after colon. We'll create
      • Paid Time Off – 15 days of vacation per year with an additional day for each year of service up to 20 days.
      • WGSN also observes the 12 Federal holidays.
      • We also offer 6 weeks of paid Parental Leave.
      • 401(k) Retirement Savings Plan – allows employees to save and invest for their own retirement on a tax deferred basis. WGSN matches 50% of the first 6% contributed by employees.
      • Dental and Vision plans with MetLife Health Care with Anthem & Blue Cross Blue Shield Life Insurance, AD&D, Short and Long-Term Disability - all eligible employees receive coverage at no cost through Metlife.
      • Mental Health – WGSN provides many ways for employees to access mental health care including an Employee Assistance Program and inpatient, outpatient and virtual care if enrolled in an Anthem medical plan. Our EAP is available to all permanent staff, regardless of if you elect benefits.
      Next: "More About WGSN WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer. Our values We Are Everywhere The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere. We Are Future Focused We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow. We Are Rigorous We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we

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