Business Development Associate

Who are you?

You’re a proactive, empathetic partner who adapts your message, follows through, and focuses on solving problems for customers and internal stakeholders.

Who are we?

We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities.

About the role

As our K-5 Business Development Associate, you will qualify leads, support sales activity, and partner with K-12 sales reps to move high-potential opportunities forward. Reporting to the Director of Sales Operations, you will also work closely with marketing, customer success, and sales operations to build a strong pipeline.

Responsibilities

• Own lead qualification for inbound and outbound prospects from first contact to sales-qualified opportunity.
• Use high-volume outreach and discovery calls to understand needs and assess fit based on priorities, budget, timeline, and technology.
• Identify stakeholders, clarify buying processes, and convert leads into clearly scoped sales-qualified opportunities.
• Serve as an overlay resource by providing well-qualified opportunities with clear next steps and coordinating smooth handoffs through intro meetings and discovery notes.
• Partner with field reps to prioritize opportunities and support targeted outreach aligned with campaign goals.
• CRM Hygiene & Data Quality
• Maintain accurate, timely CRM records for activities, contacts, and opportunities in line with Sales Operations standards.
• Update lead data and track qualification metrics to support accurate forecasting, reporting, and continuous improvement.
• Cross-Functional Collaboration & Market Insight
• Collaborate with Marketing and Customer Success to improve lead quality, campaign effectiveness, and identify expansion opportunities.
• Partner with Sales Operations to refine qualification criteria, scoring, and workflows that improve lead routing and conversion.
• Build product expertise and stay current on K–5 instruction, bilingual/ESL programs, and literacy adoption cycles.
• Capture market insights and use data and prospect feedback to improve messaging, scripts, and outreach strategies.

Requirements

• Bachelor’s degree or equivalent education and experience.
• 2–4 years of experience in inside sales, sales development, business development, or sales operations.
• Proven ability to qualify and prioritize leads, run discovery, and convert interest into sales-ready opportunities.
• Experience using CRM and sales engagement tools to manage pipeline and activity.
• Proficiency with Microsoft Office or Google Workspace and standard digital communication tools.
• Strong verbal and written communication skills with the ability to tailor messaging to varied audiences.
• Highly organized and detail-oriented, with the ability to manage high lead volume while maintaining data accuracy.

Qualifications

• Experience in K-12 education, familiarity with K–5 instructional programs, literacy, dual language, ESL/bilingual solutions is strongly preferred.
• Experience using Salesforce.
• Experience doing demos or walkthroughs of products, websites, platforms, etc. virtually for customers or users.
• Spanish language proficiency, experience in bilingual/dual language markets is a plus.

Benefits

Our benefits package includes life/health/dental/vision insurance, 401(k), educational assistance, commuter pass subsidies, generous employee referral bonuses, PTO and paid holidays.

Pay

$50,000 - $60,000 annual

Schedule

Remote US Eastern Time Zone Position requires current residence within the United States of America and a state in the eastern time zone. Ideal candidate will work within close proximity to the Boston, MA office location. Relocation assistance is not available.

Accessibility Notice

If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: [email protected]

Links to OFCCP EEO POSTER & SUPPLEMENT

• OFCCP EEO Poster
• OFCCP EEO Supplement

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We support candidates balanced and thoughtful use of AI tools to support their job search. However, all application materials (including resumes, cover letters, portfolios, work-samples etc.) and interview responses must reflect the candidate authentic and actual experience, skills, and judgment. Real-time use of AI during interviews is not permitted unless explicitly stated and authorized, in writing, by VHL’s HR department. Candidates may be asked to confirm that submitted work reflects their own abilities and to explain their responses in real time. Candidates requiring assistive technologies (including certain AI tools) as accommodations may request approval. Approved accommodations will not negatively impact evaluation. All hiring decisions are made by humans.