Business Developer - Mirakl Ads
Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy. Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads), and an agentic commerce infrastructure (Mirakl Nexus). With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy’s, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.
About Mirakl in Numbers
- Founded in 2012 | Member of French Tech Next40
- 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo
- 450+ B2C and B2B clients across 40+ countries (Airbus, Toyota Material Handling, Galeries Lafayette, Carrefour, Decathlon, Maisons du Monde, Leroy Merlin, H&M, Sonepar)
- Series E funding: $555M | Valuation: $3.5B+
- In 2025, Mirakl was recognized: Great Place to Work US & Built In Best Places to Work
Our Values
- Work Hard Together: Teamwork and collaboration are the foundation of our success
- Get Things Done: We prioritize action and efficiency for impactful results
- Go Above & Beyond: We tackle challenges proactively and always aim for excellence
- Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture
- Satisfy & Empower Clients: We're committed to our clients' success
This is a hybrid role with an expectation of 4 days in our Boston office and 1 work-from-home day per week.
Responsibilities
Strategic Growth & Business Development
- Define and implement a growth strategy with Mirakl marketplace operators, including target setting, value propositions, and action plans to maximize both advertiser adoption and ad spend
- Develop and execute business development initiatives using both 1:1 and 1:many acquisition strategies
- Identify key advertising opportunities and build tailored offers that align with advertisers' business objectives
Advertiser Acquisition & Activation
- Drive new advertiser onboarding, leading commercial negotiations and persuading advertisers to quickly start investing on the platform
- Educate and train advertisers on Mirakl Ads solutions, helping them set up and optimize their first campaigns
- Provide strategic recommendations to improve advertisers' performance using available data insights and ad product features
Performance Tracking & Optimization
- Monitor and analyze the evolution of advertising revenues and key advertiser performance metrics
- Continuously animate the advertising ecosystem with strategic offers, campaign insights, and recommendations to drive sustained engagement and investment growth
- Act as the voice of the advertisers, identifying new business needs and relaying them to product teams for potential feature enhancements or new ad products
Requirements
- 2-3 years of experience in Business Development, Sales, or Account Management
- Bachelor or Master’s degree in Business or Marketing or equivalent
- Interest in retail media and a first understanding of its core principles, including common activation levers and measurement fundamentals
- Strong analytical and problem-solving skills, with the ability to interpret data and make actionable recommendations
- Excellent communication, presentation, and negotiation skills
- Ability to thrive in a fast-paced, results-driven environment
Pay
Below you will find the reasonably estimated annual compensation range for this role. This range includes a base salary and, where applicable, a variable incentive (e.g., bonus or commission) tied to the role. Your starting compensation within this range will be based on your relevant skills, experience, and education, with any future adjustments informed by role scope, performance, and internal pay equity.
Pay Range: $82,500 USD - $104,500 USD
Benefits
- Health and dental insurance
- 401(k) match plan
- Commuter benefits
- Paid time off (PTO)
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning.