Business Dev Director

Job Summary

We are now hiring a Director of Business Development to join our outstanding team. This position offers a competitive salary range depending on experience.

About the Role

As the Director of Business Development, you will plan, develop, and implement marketing and public relations programs to increase resident census. You will also provide detailed information about the facility and its services to various community partners.

Responsibilities

• Plan, develop, and implement marketing and public relations programs to increase resident census.
• Provide detailed information about the facility and its services to various community partners.
• Promote the facility and its services to physicians, discharge planners, local business leaders, churches, schools, and other community members.
• Maintain thorough knowledge of the facility’s admission requirements, services, programs, and policies.
• Work with the facility team to conduct tours for prospective residents and their families.
• Conduct pre-admission interviews with potential residents/guarantors and explain all services offered.
• Organize and deliver direct sales calls and public presentations to effectively communicate the facility’s offerings.
• Develop and maintain relationships with key community partners to promote our services and strengthen our reputation.
• Evaluate and direct marketing strategies to ensure the facility's long-term growth.

Requirements

• Thorough knowledge of principles of effective communication, mass media, advertising, and community relations as they pertain to nursing facility operations.
• Ability to make direct sales calls and deliver public presentations effectively.
• Ability to establish, implement, and maintain a strong marketing and public relations program.
• Strong understanding of healthcare reimbursement programs.
• Knowledge of nursing practices, procedures, terminology, and regulations that relate to long-term care.

Nice to Have

• 2-4 years of experience in marketing/public relations in healthcare or a skilled nursing facility, including supervisory experience.
• Bachelor’s degree in marketing, communications, or related field from an accredited college.
• Experience in nursing or clinical work is a plus.

Benefits

We offer a great salary package, medical, dental, and vision coverage, growth opportunities, and continuing education & training. Our mission is to provide compassionate, quality care that centers around the unique needs of our residents and their families.

Equal Opportunity Employer

We are an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, veteran or disability status, or any other characteristic protected by law.