Jobs · Sales · New York

Business Analyst- Marketing campaign

Virtusa · New York, NY · 3 mo ago
HybridSalesFull-time

About the role

A Business Analyst is needed to support the marketing team in developing and executing effective campaigns. The ideal candidate will have a strong understanding of marketing principles and analytics tools.

Responsibilities

  • Conduct market research to identify trends and opportunities
  • Develop and analyze data-driven marketing strategies
  • Collaborate with cross-functional teams to ensure alignment on campaign goals and objectives
  • Track and report on campaign performance metrics
  • Identify areas for improvement and make recommendations for optimization

Requirements

  • Bachelor's degree in Business Administration, Marketing, or related field
  • Minimum 7 years of experience in business analysis or a related field
  • Strong analytical skills and proficiency in Excel and other data analysis tools
  • Experience with marketing software and tools
  • Excellent communication and interpersonal skills

Qualifications

  • Knowledge of marketing principles and best practices
  • Experience working with marketing teams to develop and execute campaigns
  • Ability to manage multiple projects simultaneously and meet deadlines

Skills

  • Marketing Analysis
  • Data Analysis
  • Project Management
  • Communication

Benefits

  • Flexible work schedule
  • Professional development opportunities
  • Competitive salary range of $143,000 - $99,000 USD

Pay

  • $143,000 - $99,000 USD

Schedule

  • Full-time

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