Business Analyst- Marketing campaign
Virtusa · New York, NY · 2 wk ago
HybridSalesFull-time
About the role
A Business Analyst is needed to support the marketing team in developing and executing effective campaigns. The ideal candidate will have a strong understanding of marketing principles and analytics tools.
Responsibilities
- Conduct market research to identify trends and opportunities
- Develop and analyze data-driven marketing strategies
- Collaborate with cross-functional teams to ensure alignment on campaign goals and objectives
- Track and report on campaign performance metrics
- Identify areas for improvement and make recommendations for optimization
Requirements
- Bachelor's degree in Business Administration, Marketing, or related field
- Minimum 7 years of experience in business analysis or a related field
- Strong analytical skills and proficiency in Excel and other data analysis tools
- Experience with marketing software and tools
- Excellent communication and interpersonal skills
Qualifications
- Knowledge of marketing principles and best practices
- Experience working with marketing teams to develop and execute campaigns
- Ability to manage multiple projects simultaneously and meet deadlines
Skills
- Marketing Analysis
- Data Analysis
- Project Management
- Communication
Benefits
- Flexible work schedule
- Professional development opportunities
- Competitive salary range of $143,000 - $99,000 USD
Pay
- $143,000 - $99,000 USD
Schedule
- Full-time