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Business Analyst, Integrated Demand Center, AWS Marketing, IDC Analytics, IDC Analytics

Amazon Web Services (AWS) · Seattle, WA · Today
MarketingFull-time

About the role

The IDC Analytics team is looking for a motivated, detail-oriented Business Analyst I to join our team and contribute to the analytics foundation that powers AWS Marketing’s demand generation engine. In this entry-level role, you will execute analyses, build dashboards, and support the data pipelines that underpin campaign performance reporting across the IDC organization. You will work closely with senior analysts and marketing stakeholders to deliver accurate, timely reporting while developing your analytical skills in a fast-paced, data-rich environment.

Responsibilities

  • Execute analytical requests from marketing stakeholders, delivering accurate data pulls, ad-hoc analyses, and structured summaries
  • Build, maintain, and enhance dashboards and reports in QuickSight to support campaign performance tracking and operational visibility
  • Write SQL queries against Redshift to extract and transform marketing data for reporting and analysis
  • Perform data quality checks and validation to ensure accuracy and consistency across reporting pipelines
  • Support senior analysts in developing measurement frameworks, attribution analyses, and funnel reporting
  • Collaborate with data engineering to troubleshoot ETL pipeline issues and improve data reliability
  • Use AI tools (such as Kiro IDE, Amazon Quick, and MCP-based assistants) to accelerate data exploration, query generation, and reporting workflows
  • Support the development of AI-powered automations for data validation and report generation, reducing manual turnaround times
  • Assist in gathering and documenting business requirements from marketing stakeholders, translating them into Business Requirement Documents (BRDs) used by D:SE (Data Science & Engineering) and S&O (Strategy & Operations) teams to build and enhance performance dashboards
  • Document analytical methodologies, query logic, and reporting processes in team knowledge bases
  • Prepare data summaries and visualizations for weekly and monthly business reviews

About the Team

The Integrated Demand Center (IDC) is AWS Marketing’s unified function for planning, delivering, and measuring demand generation at scale. The IDC Analytics team sits within Demand Services, the shared services arm powering campaign execution and innovation. We generate actionable insights across the IDC — delivering analytics, custom reporting, and clear recommendations that help teams optimize performance, strengthen adoption, and accelerate revenue impact. Our work spans configuring dashboards, defining and monitoring delivery KPIs, translating business requirements into technical specifications, supporting steering reviews and QBRs, and partnering with marketers to transform complex data into data-driven decisions at strategic, tactical, and operational levels.

Basic Qualifications

  • Bachelor's degree in mathematics, engineering, statistics, computer science or a related field
  • 2+ years of Excel or Tableau (data manipulation, macros, charts and pivot tables) experience
  • Experience defining requirements and using data and metrics to draw business insights
  • Experience with SQL or ETL

Preferred Qualifications

  • Experience with reporting and Data Visualization tools such as QuickSight / Tableau / Power BI or other BI packages
  • Experience using very large datasets
  • Experience in Online Advertising/Marketing/Sales/Digital Media

Pay

USA, WA, Seattle — $80,200.00 – $97,600.00 USD annually

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