DirectJobHub
Jobs · Information Technology · North Carolina

Business Analyst, Digital Asset Management

VF Corporation · Greensboro, NC · 4 wk ago
On-siteInformation Technology$92k/yrFull-time

About the role

The Business Analyst, Digital Asset Management at VF is responsible for driving operational excellence, governance, metadata standards, user adoption, and business process enablement across the Digital Asset Management ecosystem. This role partners closely with the Product Owner to ensure DAM capabilities are successfully implemented, adopted, and scaled across Product Creation, Brand Marketing, and downstream digital channels.

Responsibilities

  • Define and maintain DAM governance frameworks, policies, and operating procedures.
  • Establish metadata standards, taxonomy structures, naming conventions, and asset lifecycle management processes.
  • Partner with business stakeholders to ensure consistent asset management practices across brands and functions.
  • Drive compliance with asset governance standards and identify opportunities for improvement.
  • Document and optimize end-to-end asset creation, review, approval, storage, and distribution workflows.
  • Identify process inefficiencies and recommend improvements to increase speed, accuracy, and scalability.
  • Collaborate with Product Creation, Marketing, Merchandising, and Technology teams to align workflows across the digital ecosystem.
  • Serve as a subject matter expert for DAM processes and best practices.
  • Support the Product Owner in roadmap execution and release readiness activities.
  • Coordinate business testing, user acceptance testing, and deployment activities.
  • Track key milestones, risks, dependencies, and business readiness activities.
  • Ensure stakeholder alignment across multiple workstreams and initiatives.
  • Build strong relationships with Product Creation, Brand Marketing, Merchandising, eCommerce, and Technology teams.
  • Gather business feedback and translate operational needs into enhancement opportunities for the Product Owner backlog.
  • Facilitate governance councils and cross-functional working sessions.

Requirements

  • Proven experience as a Business Analyst or similar role in digital platforms or enterprise systems.
  • Background in Digital Asset Management (DAM) or adjacent domains (content management, PLM, digital commerce, or design workflows).
  • Demonstrated ability to drive Digital Asset Management processes with detailed execution.
  • Experience coordinating project plans, roadmaps, and cross-functional delivery.
  • Familiarity with integrations and APIs across complex digital ecosystems.
  • Strong business acumen with a focus on delivering measurable outcomes.
  • Excellent communication, leadership, and stakeholder management skills.
  • Experience working in Agile/Scrum environments.

Preferred Skills

  • Experience with design tools (2D, 3D, AI), merchandising platforms, or PLM systems.
  • Background in retail, apparel, footwear, or consumer goods industries.
  • Experience scaling DAM platforms across global teams.

Benefits

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF. Detailed information on your benefits will be provided during the hiring process.

Hiring Range

Hiring Range: $92,000.00 USD - $115,000.00 USD annually

Incentive Potential

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Equal Opportunity Employer

We value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com.

Similar jobs