Business Analyst
Tata Consultancy Services · Pittsburgh, PA · 2 wk ago
AnalystFull-time
About the role
This position is responsible for managing the company's social media presence and engaging with customers through various platforms.
Responsibilities
- Develop and execute social media strategies to increase brand awareness and customer engagement.
- Create and post content that aligns with the company’s marketing goals and target audience.
- Analyze social media metrics to measure performance and make data-driven decisions.
- Collaborate with cross-functional teams to ensure consistent messaging across all channels.
- Respond to customer inquiries and feedback on social media platforms.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in social media management or a similar role.
- Strong understanding of digital marketing principles and best practices.
- Excellent written and verbal communication skills.
- Proficiency in social media management tools such as Hootsuite, Buffer, and Sprout Social.
Qualifications
- Experience with SEO and content optimization.
- Knowledge of analytics tools like Google Analytics.
- Ability to work independently and manage multiple projects simultaneously.
- Passion for staying updated with the latest trends in social media and digital marketing.
Skills
- Strong organizational and time management skills.
- Ability to multitask and prioritize tasks effectively.
- Attention to detail and ability to meet deadlines.
Benefits
- Competitive salary commensurate with experience.
- Flexible working hours.
- Professional development opportunities.
- Health insurance coverage.
- Employee discounts on company products/services.
Pay
$50,000 - $60,000 annually based on experience.
Schedule
Full-time position with a flexible schedule to accommodate social media needs.