Branding Marketing Manager

Position Summary

Support the Kroger Our Brands and Senior Our Brands Managers through the execution and communication of marketing campaigns, budget tracking, and proofing. Responsible for growing Kroger brands like Simple Truth, Private Selection, Kroger, and other in-house product lines, ensuring new products follow brand guardrails and strategy for future growth. Effectively coordinates and implements the branding strategy through cross-functional teamwork and collaboration.

Essential Job Functions

• Manage the marketing campaign execution process, including details regarding fit with brand strategy, clear benefit communication, timing, documentation, proofing and approvals on assigned brands
• Maximize team capacity by organizing documentation and through time management
• Work with cross functional teams on new product launches and commercialization plans as well as supporting packaging updates, reformulations, and product improvements
• Track team budgets and expenditures associated with marketing material development and explore potential new processes that could improve efficiencies
• Ensure brand strategy is translated into marketing and merchandising tactics, working collaboratively with all Cross Functional partners
• Manage the execution of marketing campaigns and messaging across many different touch points

Minimum Position Qualifications

• 4 year degree or equivalent combination of education and experience
• Desirable: Degree in Business, Statistics, Marketing or Economics
• Proficient in Microsoft Office Applications (Excel, Word, PowerPoint and Outlook)
• 2 + years of retail grocery experience preferred
• Knowledge of internet and web-based applications
• Strong organizational and teamwork skills
• Strong analytical and problem-solving skills required, including a thorough understanding of how to interpret business needs and translate them into a deliverable solution
• Ability to generate detailed reports and deliver a summary of your findings in both spreadsheet and presentation form
• Highly motivated self-starter who can work with minimal supervision
• Able to build and maintain positive and productive business relationships with users and team members
• Able to communicate effectively with all levels of an audience, from senior level executives to business users
• Able to prioritize and multi-task

Minimum Physical Abilities

• Must be able to: remain standing/sitting for several hours at a timelift 10-15 lbs. occasionally

Desired Previous Job Experience

• Brand Building & Shopper Marketing Development
• Consumer packaged goods (CPG) experience
• Financial Analysis and Assessment
• Kroger Brand/Private Label Systems Knowledge