Brand & Web Designer

About The Company Dispel is a dynamic growth-stage cybersecurity company dedicated to building secure remote access solutions for critical infrastructure sectors such as utilities, manufacturing, and essential services. Our mission is to enable organizations to operate safely and efficiently in an increasingly digital landscape by providing innovative security solutions tailored to complex industrial environments. As a forward-thinking organization, Dispel emphasizes technological excellence, strategic growth, and a collaborative culture that fosters innovation and professional development. About The Role We are seeking a highly experienced and strategic Staff Brand & Web Designer to lead the visual and experiential aspects of Dispel’s brand across all touchpoints. In this role, you will define and execute the multi-year brand platform, establish systems and governance to maintain brand consistency at scale, and spearhead major web initiatives that directly impact business outcomes. You will collaborate closely with executive leadership, marketing, product teams, and external vendors to ensure that Dispel’s brand identity and web presence effectively communicate our value proposition to critical infrastructure sectors. This role requires a blend of strategic thinking, operational excellence, and hands-on design leadership, with a strong emphasis on leveraging AI tools to scale brand output without compromising quality. Qualifications 10+ years of experience in brand and web design, with a proven track record of strategic leadership and systems thinkingStrong portfolio demonstrating high‑craft execution and organizational brand directionDeep expertise in Figma, Adobe Creative Suite, and GenAI design toolsWorking knowledge of CMS platforms such as Framer and HubSpot, along with modern web standardsExperience leading major web projects including re-architecture, design system adoption, and platform migrationProven ability to manage external partners, vendors, and agencies with clear briefs and quality oversightExcellent communication skills, capable of aligning cross-functional teams and executive stakeholders in a remote environmentAbility to prioritize and manage multiple initiatives across brand, web, and cross-functional programs Responsibilities Define and execute the multi-year brand direction, including principles, visual frameworks, and success metricsBuild and maintain brand architecture, including sub-brands and co-branded experiences, ensuring consistency as the company growsOwn and operationalize a tokenized design system bridging marketing and product surfaces for unified brand expressionLead the evolution of the brand through research and customer insights, managing stakeholder alignmentDrive major web initiatives such as site re-architecture, design system integration, CMS evaluation, and performance optimizationEstablish and enforce standards for web performance, accessibility, and motion quality, incorporating review gatesDesign complex interactive and motion systems, creating reusable patterns for web developmentCollaborate with Marketing to shape SEO strategies, information architecture, and schema implementation for organic growthCoordinate with Engineering and Product teams to prioritize web development roadmaps balancing innovation and reliabilityManage cross-functional launches, ensuring brand consistency across web, events, content, and product experiencesGuide external vendors and agencies through briefings, quality reviews, and project deliveryAlign foundational visuals such as icons, illustrations, and motion language with product design for cohesive user experiencesLead complex event experiences, including booth environments and screen choreography, with reusable system developmentPartner with Marketing and Sales teams on campaign visuals, content templates, and enablement materialsInfluence executive decisions on brand and web strategies through data-driven rationale and testingCoach and mentor senior and mid-level designers, fostering a culture of critique, documentation, and strategic thinkingDevelop migration plans for brand transitions, including risk assessments, timelines, and stakeholder communicationServe as the brand steward across Dispel, leading onboarding, governance forums, and ongoing brand management initiatives Benefits Competitive salary range of $152,000 to $170,000401(k) plan with company match (eligible after six months)Performance-based bonus and equity optionsUnlimited paid time off (PTO)Remote work flexibilityComprehensive medical, vision, and dental insurance plans Equal Opportunity Dispel is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, disability, or any other protected status. We encourage candidates from diverse backgrounds to apply and join our team in shaping the future of cybersecurity for critical infrastructure sectors.