Brand Strategy & Communications Manager

Key Responsibilities

• Lead enterprise and company-level brand positioning, defining how each company is differentiated and understood, and maintaining positioning statements, value propositions, narratives, proof points, audience messaging, and brand architecture
• Serve as the central authority on brand positioning, visual identity, messaging, and tone, maintaining brand books, messaging guides, visual standards, and templates, and reviewing high-visibility materials for alignment, quality, and consistency to protect the enterprise from off-brand execution
• Lead corporate messaging, company narratives, executive communications, announcements, campaign direction, and website messaging, translating complex business information into clear, compelling content with defined objectives and key messages
• Support executive thought leadership, speeches, talking points, presentations, and professional visibility initiatives
• Monitor competitors, industry leaders, and market activity to identify opportunities to strengthen enterprise visibility, distinction, and credibility
• Provide the Creative & Digital Experience team with approved strategy, messaging, and brand requirements, and confirm execution reflects the intended positioning without owning concept development
• Partner with executives and cross-functional stakeholders, clarify incomplete requests, challenge off-brand direction, and present recommendations with clear strategic reasoning
• Manage initiatives from research and strategy through review, approval, and evaluation, and develop the employees, writers, agencies, and vendors assigned to the pillar

Required Qualifications

• Five or more years of progressive experience in brand strategy, brand management, corporate communications, marketing, positioning, or a related field
• Demonstrated experience developing brand positioning, messaging systems, communication strategies, brand standards, and high-visibility materials
• Exceptional writing, editing, proofreading, presentation, and verbal communication skills
• Strong visual awareness and the ability to evaluate design, messaging, and creative execution against established brand standards
• The ability to analyze competitors, audiences, and market conditions to identify positioning and visibility opportunities
• Strong project-management skills managing multiple companies, stakeholders, deadlines, and approvals, with the ability to create clarity within ambiguity and maintain accuracy under pressure
• Professional confidence to advise senior leaders, ask direct questions, challenge off-brand requests, and defend sound brand recommendations
• Experience managing employees, agencies, consultants, vendors, or cross-functional project teams

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Brand Management, Public Relations, Advertising, Journalism, Business, or a related field, or equivalent experience
• Experience within a multi-brand, agency, business-to-business, construction, professional-services, or rapidly growing organization
• Background in brand architecture, market research, executive positioning, campaign strategy, corporate communications, reputation management, or visual identity governance
• Experience supporting major announcements, awards, executive communications, website strategy, thought leadership, or high-profile campaigns
• Familiarity with Adobe Creative Cloud, Microsoft Office 365, SharePoint, Planner, content-management systems, and brand-management platforms
• Previous experience supervising writers, brand professionals, communications employees, agencies, or external consultants