Brand Strategist – YouTube & Social Content [AQ-14695]

Aquent, a trusted partner to a highly recognizable global consumer brand, is seeking a talented individual to join their team. This brand is celebrated for its influential presence in the market and its ability to connect with audiences worldwide through captivating content and experiences. You’ll be stepping into a dynamic environment where your expertise will directly contribute to how this brand engages with millions, shaping its digital footprint during a pivotal time.

Responsibilities

• Lead and execute the brand’s YouTube strategy during a major brand moment.
• Own day-to-day channel management, including planning, scheduling, publishing, and optimization.
• Support episodic video programming from planning through launch.
• Optimize titles, descriptions, thumbnails, playlists, metadata, and channel organization to maximize performance.
• Identify innovative ways to maximize existing video content specifically for the YouTube platform.
• Develop compelling ideas for incremental and platform-native content that captures audience attention.
• Identify opportunities to increase discoverability, engagement, watch time, and overall channel growth.
• Monitor performance closely and translate channel insights into actionable recommendations for continuous improvement.
• Stay ahead of YouTube trends, formats, platform updates, and audience behaviors to maintain a competitive edge.
• Collaborate seamlessly with social, creative, content, marketing, and production teams to bring strategies to life.
• Support high-profile content launches surrounding a major brand event, ensuring maximum impact.

Requirements

• 3+ years of experience in YouTube strategy, social strategy, digital content, channel management, or audience development.
• Hands-on experience managing and growing a YouTube channel for a brand, creator, publisher, media company, or agency client.
• Strong knowledge of YouTube Studio, analytics, publishing best practices, optimization techniques, and audience development strategies.
• A deep understanding of what makes content successful specifically on YouTube, moving beyond simply repurposing content from other platforms.
• Ability to translate complex performance data into clear, concise content and channel recommendations.
• Exceptional project management and communication skills, enabling effective collaboration and execution.
• Comfort balancing strategic thinking with a proactive, hands-on approach to daily execution.

Qualifications

• Experience with fashion, beauty, retail, entertainment, lifestyle, or other major consumer brands.
• Proven experience managing episodic or recurring YouTube programming.
• In-depth knowledge of YouTube SEO, Shorts, effective thumbnail design, metadata strategies, playlist optimization, and long-form content best practices.
• Experience supporting high-profile launches, campaigns, events, or cultural moments.

Benefits

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a match.
• Free online training through Aquent Gymnasium.

Aquent is an equal-opportunity employer, evaluating qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.