Social Strategist, YouTube Brand and Social Marketing

Google · Los Angeles, CA · 2 wk ago

On-siteAdvertisingFull-time

About the role

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We are seeking a Social Strategist to join the YouTube Brand and Social Marketing team as a data-driven social strategist.

Responsibilities

Build replicable frameworks, activation principles, and playbooks for implementation across YouTube Marketing in service of business impact, agility and speed-to-market.
Partner with Editorial and Campaign teams to implement social strategies that fuel healthy always-on channels and tentpole activations.
Partner with regional teams to scale globally and support local implementation.
Drive initiative social strategy and thought-leadership in collaboration with campaign leads for priority product areas.
Collaborate with Google Brand Studio to surface YouTube performance insights and extract actionable learnings from across the wider business.

Requirements

Bachelor's degree or equivalent practical experience.
6 years of experience in social marketing.

Preferred qualifications

Experience developing and executing data-driven social strategies and playbooks for global brands.
Experience working cross-functionally with various stakeholders and teams.
Experience identifying and analyzing relevant data to inform decision-making and tailor storytelling to internal stakeholders at all levels, including executive leadership.
Deep subject matter expertise in social platforms, content formats, and algorithmic trends, including the YouTube ecosystem, creators and culture.
Experience managing paid social campaigns.
Strong autonomy in leading global projects with multiple stakeholders across a matrixed organization.

Benefits