Brand Strategist (Volunteer)

About the role

The Brand Strategist serves as the strategic leader responsible for helping shape, position, and grow the Thread & Promise brand. This role helps define how the brand is perceived, differentiated, communicated, and experienced by customers, supporters, partners, and communities.

Responsibilities

• Develop and refine Thread & Promise's brand positioning strategy
• Define audience segments, customer personas, and market opportunities
• Identify differentiators that strengthen brand competitiveness
• Support long-term brand growth and expansion planning
• Ensure alignment between brand identity and consumer experience
• Conduct audience, consumer, and market research
• Analyze customer behaviors, trends, and preferences
• Monitor fashion, retail, lifestyle, and social-impact industries
• Identify emerging opportunities and audience needs
• Develop actionable recommendations for growth
• Help define brand voice, messaging, and storytelling frameworks
• Strengthen the connection between products and mission impact
• Develop messaging that resonates with target audiences
• Support campaign and collection storytelling
• Ensure consistency across communication channels
• Partner with creative and merchandise teams on collection development
• Support strategic planning for product launches and seasonal releases
• Align product positioning with audience needs and brand objectives
• Help identify opportunities for new product categories and collaborations
• Strengthen product storytelling and consumer relevance
• Collaborate with marketing teams on audience engagement initiatives
• Support campaign planning and brand awareness efforts
• Develop strategies that increase customer acquisition and retention
• Strengthen brand loyalty and community engagement
• Help expand brand visibility and reach
• Identify opportunities for partnerships, collaborations, and brand activations
• Support licensing, sponsorship, and strategic growth initiatives
• Explore opportunities for expanding the Thread & Promise ecosystem
• Strengthen relationships with community and industry stakeholders
• Monitor brand awareness, engagement, and customer sentiment
• Analyze campaign performance and audience growth
• Develop strategic recommendations based on insights and data
• Support long-term performance tracking and reporting

Qualifications

• Experience in brand strategy, marketing strategy, consumer insights, communications, advertising, fashion branding, retail marketing, or related fields
• Strong understanding of audience development and brand positioning
• Experience conducting market research and strategic analysis
• Excellent communication, storytelling, and presentation skills
• Strong analytical and systems-thinking abilities
• Passion for mission-driven brands and social-impact entrepreneurship