Brand Strategist - Remote Work
BairesDev · United States · 3 wk ago
RemoteRemoteInformation TechnologyFull-time
About the role
We are seeking a Brand Strategist to help shape the strategic direction of brand initiatives by translating market insights and business goals into actionable brand frameworks. This role involves both analytical thinking and creative collaboration to build differentiated brand positioning.
Responsibilities
- Conduct brand audits, audience research, and competitive analyses to support strategic planning.
- Develop brand positioning statements, messaging hierarchies, and value proposition frameworks.
- Collaborate with marketing, product, and design teams to align brand strategy with campaign execution.
- Assist in creating brand playbooks, style guides, and onboarding materials for internal and external teams.
- Analyze brand performance data and present findings with actionable recommendations.
- Support new market entry and product launch efforts from a brand strategy perspective.
Requirements
- 3+ years of experience in brand strategy, marketing strategy, or a related field.
- Strong research and analytical skills with experience translating data into strategic insights.
- Ability to develop clear, compelling brand narratives and messaging frameworks.
- Experience collaborating with creative teams and providing strategic briefs.
- Proficiency in presentation tools and experience communicating findings to stakeholders.
Benefits
- 100% remote work.
- Work-from-home hardware setup.
- Flexible hours – make your schedule.
- PTO, parental leave, and other special leaves.
- An excellent compensation package – well above the market average.
- Healthcare coverage (Vision and Dental).
- Life Insurance.
- 401K Plan.
- Diverse and multicultural work environment.
- An innovation-driven environment that provides the support and resources for its professionals to thrive.