Brand Specialist

The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a strategic partnership with No.3 London Dry Gin. Our principal shareholder is a charitable trust, so we were built to make a world of difference.

Pay

Salary $84,000–$105,000 per annum + annual bonus.

Benefits

• 25 days of vacation time, including holiday break from December 25th through 31st
• Sick leave days and company holidays
• Health insurance with premiums fully paid by Edrington for employees and dependents
• 401(k) retirement plan with company match
• Life insurance and disability plans
• Pre-tax benefits
• Fitness reimbursement program
• Tuition reimbursement program
• 24/7 support for counseling, life coaching, and information on financial, mental, and physical wellbeing
• Hybrid working
• 26 weeks’ paid maternity, paternity, and adoption leave
• Up to five paid carers leave days a year

Responsibilities

• Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front-of-mind presence.
• Introduce new The Macallan releases to all accounts where applicable.
• Work collaboratively to identify opportunities for brand presence in the area and recommend changes as required.
• Build partnerships with local on/off-premise key accounts and implement Smart Distribution strategies.
• Accelerate the growth of The Macallan through excellence in delivering exceptional visibility, distribution, and display where permitted and within brand guidelines.
• Recruit new consumers to the brand by seeking opportunities to sample, educate, entertain, and expose, and partner with accounts and local influencers.
• Identify key brand-building initiatives for The Macallan in collaboration with local commercial teams.
• Provide regular updates to local marketing and commercial teams on The Macallan performance in the on and off trades.
• Create and demonstrate The Macallan serves and rituals to priority on-trade accounts.
• Work with The Macallan marketing team to implement a range of marketing activations and communications that align with brand DNA and objectives.
• Collaborate with The Macallan Regional Education Manager and actively contribute as part of the global education, marketeer, and commercial network.
• Manage and efficiently use annual T&E and activation budgets.
• Report on trade activity through Salesforce and Share of Recommendation.

Requirements

• Must reside in the San Diego, CA area.
• Previous experience in commercial, trade, or brand ambassador roles, ideally with prestige brands.
• Understanding of the luxury market in the context of distribution and route-to-market strategies.
• Exceptional communication skills, with tact and diplomacy to deal with external parties.
• Self-driven with good organizational and prioritization skills.
• Strong public speaking and PowerPoint presentation skills.
• Suitably presented/polished to represent a luxury brand.
• Strong commercial awareness.
• Experience working in an international organization would be advantageous.

We encourage applications even if your experience isn’t an exact match. If you feel you can add value, we’d welcome your application.